Social Media Marketing News and Resources

Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.

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Inside Facebook’s Push Against Unoriginal Content: 500K Spam Accounts Removed

Inside Facebook’s Push Against Unoriginal Content: 500K Spam...

With half‑year takedowns of 10 million impersonators and stricter feed rules...

How an AI Band Captured Spotify’s Spotlight

How an AI Band Captured Spotify’s Spotlight

Discover the story behind the 60s‑inspired rock quartet that turned artificial...

FTC Urges Court to Break Up Meta’s Social Networking Monopoly

FTC Urges Court to Break Up Meta’s Social Networking Monopoly

The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...

Study Finds Language, Imagery & Follower Size Drive Instagram Engagement the Most

Influencer Marketing • Social Media

Study Finds Language, Imagery & Follower Size Drive...

A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...

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Meta Unveils AI Branding and Video Generation at Cannes Lions 2025

AI Marketing • Social Media

Meta Unveils AI Branding and Video Generation at Cannes Lions...

At the Cannes Lions Festival, Meta showcases Advantage+ AI branding and Video Generation...

Streamlining Sponsored Content on YouTube’s BrandConnect Platform

Streamlining Sponsored Content on YouTube’s BrandConnect...

In the past decade, influencer marketing has transitioned from a novelty tactic to a...

How CPG Brands Are Merging Cultural Relevance with Performance Media: Coca-Cola's Campaign

eCommerce • Influencer Marketing • Social Media

How CPG Brands Are Merging Cultural Relevance with Performance...

Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...