When brands complain about influencer platforms, they rarely say, “I need more...
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How Social Media Attribution Modeling Powers Influencer Campaigns
What if your highest-performing influencer never gets credit in the report? What if the...
McDonald’s Snap Wrap’s Return Proves Nostalgia Sells
A look at how McDonald’s turned a discontinued menu item into a modern limited‑time...
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From Search Referrals to Push Notifications: Tripadvisor’s...
Why proactive, context‑aware marketing could define the future of travel...
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An immersive “Prime in a Box” experience brings surprise performances and football...