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Meta in Talks for AI Content Licensing With Major Publishers
Meta seeks partnerships with News Corp, Fox, and Axel Springer to secure training data...
Meta Launches Hyperscape, Turning Real-World Spaces into VR
Hyperscape lets Quest users scan rooms and create photorealistic virtual replicas...
SocialAI: The AI-Powered Social Platform Redefining Engagement
What happens when the promise of social media—connection, conversation, and...
Ralph Lauren Launches Ask Ralph, an AI-Powered Stylist
The brand’s app now delivers personalized outfit recommendations using Microsoft’s...
Oracle’s Market Value Climbs on TikTok Acquisition Buzz
The prospect of acquiring TikTok’s U.S. unit reinforced Oracle’s positioning in...
More Articles
Always-On vs Burst Campaign Influencer ROI Showdown
Savvy marketers face a pivotal choice: Should you invest in sustained, Always‑On...
Brainlabs Expands U.S. Reach With Exverus Acquisition
Data-first planning meets AI tooling as two award‑winning independents unite under one...
Aligning Influencer KPIs With OKRs: A Practical Guide
Are you still celebrating follower spikes while creators, PR coordinators, and legal...
Scenario-Modeling Workbook: Best, Base, Worst-Case Outcomes
What happens when a “small, intimate” backyard launch suddenly swells in headcount...
Executive ROI Narrative Framework: Story Arcs That Unlock Budget
What makes a CMO sign the IO when influencer rate cards look unhinged and half the...
45% of Ad Spend Is Wasted on Unbranded Content
CreativeX shows early-branding lapses and ignored safe zones are killing performance...
Live Streaming Demands More Than Linear TV
According to the IAB’s July 2025 Digital Video Ad Spend & Strategy report, 58% of...
Generative AI Adoption Surges for Video Creative
According to the Interactive Advertising Bureau’s (IAB) July 2025 Digital Video Ad...
Digital Video Overtakes Linear TV, Captures 58% of U.S. TV/Video...
Digital video’s rise to prominence in U.S. ad budgets represents a tectonic shift in...