Gamified targets aim to boost livestream earnings, strengthen community participation...
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New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...
Data confirms immersive formats drive stronger attention, engagement, and full-funnel...
Skylight Bets on Human Curation to Counter TikTok’s Algorithm
By letting users build their own feeds, Skylight challenges the dominance of automated...
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How an AI Band Captured Spotify’s Spotlight
Discover the story behind the 60s‑inspired rock quartet that turned artificial...
How TikTok Is Elevating Brand Safety and Mental Well‑Being
Exploring TikTok’s expanded mental‑health tools, ad‑credit fund, and in‑app...
From Search Referrals to Push Notifications: Tripadvisor’s...
Why proactive, context‑aware marketing could define the future of travel...
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
Clearing Music & Third-Party IP in Creator Content
How do you scale influencer campaigns without triggering takedowns or demonetization...
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...
UK Publishers File EU Antitrust Complaint Over Google’s AI...
Independent media allege Google’s AI summaries siphon traffic and demand an opt-out for...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
Inside Lowe’s Creator Network: From Mr. Beast to 17K...
With over 17,000 creators already enrolled—including MrBeast’s curated...