- TikTok launched its 2025 Change Makers Program, spotlighting 50 global creators using their voices for social good.
- The five-month initiative provides training, resources, and networking opportunities to scale impact beyond theTikTok Doubles Down on #TikTokForGood With New Change Makers Program platform.
- New donation amplification tools allow users to repost and extend fundraisers through stickers and bios, broadening cause visibility.
- An in-app fundraisers list improves discovery of ongoing charitable campaigns.
- These updates reinforce TikTok’s strategy to position itself as a platform for advocacy and positive community impact.
Reinforces the platform’s positioning as a hub for movements and positive impact.
TikTok is strengthening its reputation as more than just a platform for viral videos. With the launch of the 2025 Change Makers Program, the company is putting a spotlight on creators who use their content to drive awareness, advocacy, and action on pressing social issues.
Now in its second year, the program features 50 mission-driven creators from around the world, each supported with structured training, resources, and opportunities to deepen their influence.
@tiktok Our 2025 Change Makers are the definition of "be the change you want to see in the world." 🥹
For TikTok, this effort is about amplifying the real-world impact of digital voices.
“We’re incredibly proud of our 2024 Change Makers for sparking meaningful conversations on TikTok and beyond,” said Kim Farrell, Global Head of Creators at TikTok.
“As we look forward to collaborating with our 2025 Change Makers, we remain committed to equipping creators with tools, resources, and opportunities to inspire positive change and impact around the world.”
Building Infrastructure for Fundraising and Awareness
Beyond highlighting creators, TikTok has also introduced new in-app features that make it easier for users to participate in charitable campaigns. The donation amplification tool allows audiences to place donation stickers in their own content or add donation links directly to their bios, extending the reach of fundraisers beyond a single creator’s community.
Posts created by supporters are then showcased on the fundraiser’s page, creating a multiplier effect that gives causes more exposure.
Complementing this, the new in-app fundraisers list lets users discover a range of campaigns already active on TikTok. This move consolidates fundraising into a more accessible, centralized space and makes it easier for users to find causes aligned with their interests.
“Community engagement is critical to our success, and this feature makes it easy for people to channel the power of their networks for impact in a way that’s authentic and engaging,” noted Tunde Wackman, Chief Development Officer at World Central Kitchen.
Strategic Positioning Amid Scrutiny
TikTok’s expansion of #TikTokForGood initiatives comes at a moment when the platform faces questions from regulators worldwide. While concerns about data security and algorithm influence continue to dominate headlines, programs like Change Makers present a counter-narrative—one where TikTok positions itself as a hub for community-driven advocacy.
By creating measurable opportunities for nonprofits, creators, and audiences to collaborate, TikTok is building a stronger case for its broader societal value.
What This Means for Creators and Communities
The Change Makers Program and new charitable features represent more than platform updates—they mark a shift toward embedding advocacy into TikTok’s identity. For creators, the initiative offers infrastructure and recognition that can elevate their social good projects beyond content. For nonprofits, the tools open doors to organic amplification and audience engagement that traditional fundraising methods often can’t achieve.
If last year’s program demonstrated the potential of social good content, the 2025 cohort is TikTok’s attempt to solidify it as a permanent, scalable feature of the platform. By combining creator advocacy with built-in fundraising mechanics, TikTok is aligning its growth with the broader trend of purpose-driven content and community impact.
