Trendin doesn’t sound like a product name so much as a job title—someone on your team whose entire role is to keep influencer work from melting into a mess of tabs, screenshots, half-updated spreadsheets, and Slack threads that no one can reconstruct two weeks later.
And that’s basically the point.
Where a lot of influencer platforms lead with “discovery,” Trendin leads with what happens after discovery—when a longlist becomes a shortlist, when a shortlist needs pricing, when pricing needs budget context, when the client needs to approve (or reject with feedback), when the team needs to track what actually went live, and when reporting needs to look like something you’d confidently send to a CMO without spending half a day rebuilding slides.
Trendin’s origin story also explains this emphasis. It’s positioned as a tool built around agency workflow pain—built to bring structure and alignment to influencer marketing for agencies and in-house teams, not just to surface creator profiles. The end result is a platform that tries to keep the “influencer” part creative, while making the “marketing operations” part predictable: casting, approvals, collaboration, timelines, monitoring, and exportable reporting—backed by a very large database and research tooling layered on top.
If you’ve ever had a campaign go sideways for a non-creative reason—confusing approvals, unclear pricing, a missing note about a creator conflict, or a client changing direction after you’ve already moved to outreach—Trendin is aiming directly at that category of problems.
Pricing
Trendin offers a 14-day free trial via its “Try for Free / Start Free Trial” entry points.
The paid plans are structured around how intensely you expect to research (searches + influencer details + analyses) and how many influencers you plan to monitor in live campaigns.
Lite (listed under Monthly and Yearly views)
- €299/mo (Monthly view)
- €199/mo (Yearly view; the pricing page indicates “Save up to 30%”)
- Positioning: “Great choice for freelancers”Includes:
- Global database
- 1,000 influencer searches
- 100 influencer details
- Research tools: 10 overlap analyses, 10 partnership analyses
- Campaigns: 50 influencers monitored
- 1 user, email support
Professional
- €599/mo (Monthly view
- €499/mo (Yearly view)
- Positioning: “Ideal for SMB agencies” and marked “Recommended”
Includes: - Global database
- 3,000 influencer searches
- 600 influencer details
- Research tools: 50 overlap analyses, 20 partnership analyses
- Campaigns: 250 influencers monitored
- Up to 5 users, priority email support
Enterprise (Custom)
- Custom influencer searches
- Custom influencer details
- Custom overlap analysis & partnership analyses
- Custom influencer monitoring
- Custom users
- Priority phone & email support
One detail worth noticing: Trendin’s plans don’t just scale “seats.” They scale research volume and monitoring capacity—which is exactly how agencies and in-house teams feel pain in real life. If your team is constantly being asked to “just pull a few more options,” quotas become the real constraint, not seats.
The Details
Trendin organizes its promise in a sequence that mirrors real execution: Discover → Validate → Manage → Report.
That ordering is not marketing fluff—it’s a clue to what the platform is trying to win: not a single feature, but a smoother campaign lifecycle.
Discover: The Database as a Starting Point, Not the Destination
Trendin positions its database as “one of the world’s largest and most up-to-date influencer databases” with coverage across Instagram, TikTok, and YouTube, and encourages both broad scouting and niche exploration.
That matters because discovery is rarely the real work—the real work is turning discovery into a defendable recommendation. Trendin’s UI language leans heavily into casting: you aren’t just collecting profiles; you’re building a selection you can stand behind.
This is where the platform starts showing its agency DNA. The database isn’t framed as “find influencers.” It’s framed as: find, analyze, and move candidates into a workflow where the team and the client can align.
Who benefits here (by user type):
- Strategists / planners: fast filtering + repeatable criteria (“location, interests, engagement”) so your casting logic stays consistent across campaigns.
- Account managers: less time translating “what the client wants” into scattered notes—because the shortlist itself becomes the artifact.
- Brands / stakeholders: you get an organized set of options that doesn’t require trusting someone else’s spreadsheet hygiene.
Validate: Audience Quality, Fraud Risk, and the Reality Check Layer
Trendin is direct about the modern influencer problem: fake engagement and ghost followers contaminate decision-making. Its Deep Analysis positioning focuses on authenticity scores and risk detection tools, framed as budget protection rather than “nice-to-have analytics.”
In practice, this is the part of the workflow that keeps teams from making expensive, awkward mistakes—especially when a creator “looks good” at first glance.
Trendin also highlights overlap analysis as a planning advantage: seeing unique followers across influencers helps avoid wasting spend on duplicated audience reach.
That’s the kind of research capability that isn’t flashy—but it’s exactly what makes an agency look smart in front of a client.
Trendin’s public testimonials reinforce this positioning. For example, a GroupM quote emphasizes using the database to check audience demographics, engagement rate, brand affinity, and then using overlap analysis to plan more efficiently.
Who benefits here (by user type):
- Performance marketers: validation reduces “we spent, but it didn’t land” post-mortems that trace back to audience quality.
- Procurement / finance-adjacent stakeholders: risk framing makes it easier to justify spend decisions internally.
- Senior marketers: overlap analysis supports smarter portfolio planning instead of repeating the same audience in different creator skins.
Manage: Casting, Approvals, and the Part Everyone Pretends Isn’t the Hard Part
Trendin’s campaign management messaging is basically a rejection of the classic influencer workflow: “No more spreadsheets. Just one simple workspace.”
The heart of the management layer is casting as a collaborative process, not a one-time deliverable. Trendin explicitly describes building influencer shortlists with metrics, notes, and prices, then sharing them via a simple link so clients can review and approve without endless side channels.
And importantly, it doesn’t stop at “approve/reject.” The platform also describes collecting feedback on rejected influencers—preset options or custom notes—so the next iteration of casting is sharper and less reactive.
That’s a small detail with big operational impact: it’s how campaigns get faster over time instead of repeating the same friction.
Trendin also offers a visual calendar view to track campaigns, spot overlaps/gaps, and filter by creator, platform, or status.
Again, not glamorous—but that’s how you prevent “we accidentally stacked too many creator posts in one week” or “we didn’t notice a conflict until launch week.”
Who benefits here (by user type):
- Agency account leads: approvals become trackable and centralized, which reduces client churn driven by process chaos.
- Project managers / ops: calendar visibility and status filtering reduces coordination overhead.
- Clients / brand stakeholders: link-based review makes participation easy without turning the client into a tool user.
Monitor + Report: Real-Time Tracking and Exports That Don’t Punish You
Trendin claims it can pull campaign performance data automatically into a dashboard for real-time monitoring, minimizing manual tracking. That’s the difference between reporting being a painful end-of-campaign event versus something you can check mid-flight.
Then it leans hard into exports: “Generate editable, well-organized decks… add media, metrics, custom text and branding, then export to PPTX, XLS or share as a link.”
This is one of the clearest signals of who the product is built for: teams who have to present results, not just view results.
Trendin’s agency flow also describes exporting reports with reach, engagement, conversions, and ROI “in one click.”
Even if ROI ultimately depends on how the campaign is executed and measured externally, the promise here is: your reporting artifact should be fast, consistent, and client-ready.
Who benefits here (by user type):
- Agency leads and client services: fewer hours lost to slide assembly; more time spent interpreting results.
- Brand marketing teams: easier internal distribution—shareable links and standardized exports.
- Executives: reporting becomes legible, not a collage of screenshots.
Conclusion
Trendin isn’t trying to win by being the flashiest database or the most exotic analytics engine. It’s trying to win by turning influencer marketing into a workflow you can run repeatedly without rebuilding your process every time.
The platform’s best idea is also its most practical one: casting and approvals are the real product. The database matters, and the authenticity layer matters, but the part that separates “we ran a campaign” from “we can scale campaigns” is the operational spine—shortlists with context, feedback loops on rejections, a campaign calendar that makes overlap obvious, monitoring that doesn’t require manual babysitting, and reporting exports that don’t turn into a weekend project.
If you’re a freelancer, Lite gives you structure (and a client-facing workflow) without needing a full stack.
If you’re an agency, Professional is basically designed around the realities of volume: more searches, more details, more analyses, more monitored influencers, and multiple users.
And if you’re enterprise, the promise is simple: remove ceilings and build it around your scale.
The only real question is not whether Trendin can support an influencer program—but whether your team is ready to treat influencer marketing like an operating system instead of a collection of ad-hoc campaigns. Trendin is built for the former.
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