- YouTube is testing a more affordable subscription plan designed for two users, offering a balance between individual and family plans.
- This offering is aimed at couples or small households who don’t need the full family plan but want to share a Premium subscription.
- YouTube is positioning itself against other streaming services like Spotify, which already offers similar models, providing flexibility and affordability.
- This move may help YouTube increase its subscriber base by targeting users who were hesitant to commit to a full family plan due to the cost.
- YouTube’s ongoing efforts to diversify its subscription offerings could provide more flexible pricing models for users and new monetization opportunities for advertisers.
In a move that could transform its subscription offerings, YouTube has begun testing a new two-person Premium plan in select countries, including India, France, Taiwan, and Hong Kong.
This plan offers a more affordable alternative for users who want the benefits of YouTube Premium but don’t need the full family plan. As more platforms look to cater to different user needs with flexible pricing models, YouTube’s introduction of this plan raises questions about how it could reshape the way people engage with their services.
Is this shift a step toward greater flexibility and affordability for users?
What Does the Two-Person Premium Plan Offer?
YouTube’s two-person Premium plan is positioned between the individual and family plans, providing a more budget-friendly option for smaller households or couples. With a reduced price, users will still have access to ad-free videos, background play, and other key features that come with a YouTube Premium subscription.
Priced lower than the family plan, this tier offers a unique way for users to share their subscription benefits without paying for the full five-user package.
Currently, the two-person plan is being piloted with pricing specifics in different regions, such as ₹219 per month in India, which is considerably cheaper than the ₹299 family plan. This plan’s introduction shows that YouTube is exploring ways to offer more tailored pricing for diverse user needs while maintaining the platform’s core offerings.
YouTube is testing a two-person Premium plan in India@tsuvik spotted this pic.twitter.com/8znQ6NZEbX
— Tushar Mehta (@thetymonbay) May 5, 2025
How Does This Compare to Other Platforms?
YouTube’s new two-person Premium plan mirrors offerings from other popular streaming platforms, particularly Spotify’s Duo plan, which allows two people at the same address to share a subscription for a reduced price.
Source: Spotify
Other platforms like Max have also introduced additional subscription tiers to allow more flexibility. This trend signals a growing demand for flexibility in subscription pricing, with users looking for options that don’t necessarily require a full family plan to share content.
By introducing a similar structure, YouTube is acknowledging the need for affordable and flexible subscription models that appeal to couples or small households who want to share a service but don’t need all the bells and whistles of the family plan.
What Does This Mean for YouTube's Subscriber Base?
The new two-person plan has the potential to increase YouTube's subscriber base, especially after a period of price hikes that may have turned some users away from the Premium offering. For those who canceled their subscriptions due to cost, this plan could be the sweet spot between affordability and value.
Moreover, this could be a strategic move by YouTube to maintain and grow its subscriber numbers in a competitive streaming environment, where affordability is a key concern for many users. The success of this pilot will likely determine whether it expands to additional regions and becomes a permanent option within YouTube's suite of subscription offerings.
What’s Next for YouTube’s Premium Plans?
While the two-person Premium plan is still in testing, the potential for a wider rollout could change how people interact with the platform on a subscription basis. If successful, YouTube might expand the plan to more countries and even introduce additional features that make it even more appealing to users looking for more affordable options.
