- Google is rolling out Gemini integration to Google TV, beginning with TCL’s QM9K series before expanding to more devices later in 2025.
- The update extends Gemini’s multimodal AI capabilities from phones and browsers to the TV, positioning it as a conversational hub.
- Users will be able to engage in natural, free-flowing dialogue with Gemini on their TVs, spanning entertainment discovery, education, and general queries.
- The move signals Google’s ambition to make television a new frontier for AI-driven engagement, competing with Microsoft’s Copilot on Samsung and LG devices.
- While traditional Google Assistant commands remain, Gemini expands the scope to contextual search, summaries, and real-time learning experiences.
The rollout positions television as a new frontier for multimodal AI engagement.
Google has officially brought its Gemini AI assistant to Google TV, marking the technology’s expansion from phones and browsers to the living room screen. The move turns television into a site for conversational AI, blurring the line between entertainment discovery, contextual search, and real-time learning.
The move doesn't come as a surprise, as the tech world has long anticipated Google's answer to living room AI integration.
From Google Assistant to Gemini
For years, Google TV has relied on Google Assistant to handle commands like playing shows or controlling smart home devices. With Gemini now integrated, those voice prompts evolve into fluid, conversational exchanges.
Users can ask about new releases, request catch-ups on past seasons, or inquire about trending shows—and follow up with deeper questions about reviews or context. Unlike the fixed commands of Assistant, Gemini is designed to adapt dynamically to conversation.
Television as a New AI Interface
The rollout begins on TCL’s QM9K series TVs, with further expansion to devices including the Google TV Streamer, Walmart onn. 4K Pro, and upcoming 2025 models from Hisense and TCL.
This positions television as a new frontier for multimodal AI engagement. According to Google, the goal is to make the TV not just a content hub but also a household AI assistant capable of handling general knowledge queries, learning support, and broader problem-solving tasks.
Expanding Beyond Entertainment
Gemini’s scope is not limited to showing recommendations. The assistant is also integrated with YouTube’s ecosystem, enabling it to pair responses with supporting videos. This opens opportunities for learning, skill-building, and lifestyle guidance directly on the biggest screen in the home.
As Google emphasized in its announcement, this allows for “free-flowing conversations with your big screen,” creating continuity with Gemini’s role on phones and browsers while tailoring the experience to television’s unique context.
Competitive Landscape in AI-Powered TVs
The timing underscores a broader industry shift. Both Samsung and LG recently announced plans to integrate Microsoft’s Copilot into their 2025 smart TVs, placing AI at the center of living room entertainment.
Google’s expansion of Gemini is thus both a defensive and an offensive play, ensuring that its ecosystem keeps pace with competitors while capitalizing on its deep integration with Android TV OS devices, which power more than 300 million active screens worldwide.
What Comes Next
While Google Assistant functionality remains, Gemini redefines what a TV-based assistant can do. Future updates are expected to deepen Gemini’s multimodal capabilities—potentially spanning shopping, productivity, or interactive media. The shift positions television as not just a device for passive viewing but as a conversational gateway to AI in the home.
