AdParlor Relaunches as Trevant, a Creator Marketing Agency Built for Brands That Have Outgrown Their Current Programs

The evolution of one of Meta's earliest Business Partners brings performance-grade measurement and enterprise-scale infrastructure to the creator economy

Trevant launched this month as a creator marketing agency for mid-market to enterprise brands with established creator programs who need more than content volume. The agency is the evolution of AdParlor, a paid social shop that managed over $1B in influencer and media spend for enterprise brands and was one of Meta's earliest Business Partners.

The rebrand reflects a shift in what the work actually requires. When the creator economy matured, AdParlor applied the same operational discipline it had built in paid social — attribution, efficiency, brand safety, scale infrastructure — to a channel that needed it. Trevant is the agency that resulted.

Who It's Built For

Trevant helps brands that are at a specific inflection point: they've proven creator marketing works, have real budget committed to it, and are now trying to make it bigger without it breaking down. The agency's positioning is built around three problems that converge at that moment — a full-funnel performance gap, operational complexity at scale, and measurement fragmentation — and the infrastructure required to close all three at once.

said Kristina Coughlin, General Manager of Trevant.

Clients and Results

Trevant's existing client base spans retail, travel, consumer tech, pet, and specialty verticals, including Hill's Pet Nutrition, Norwegian Cruise Line, QVC and HSN, Jos. A. Bank, TP-Link, and Rocky Mountain Chocolate Factory.

Reported results across recent programs include a 4.36x average ROAS. The agency also reports 7+ years average enterprise client retention and 5+ years average staff tenure — numbers it points to as evidence of a long-term program management model rather than a campaign-by-campaign execution approach.

The agency maintains a vetted network of 5,500+ creators and sources from a pool of 10M+ across every major platform and boats an average time from signed agreement to first content live of 14 days.

What's Next

For brands navigating the specific inflection point Trevant is built for — proven programs that need to scale and prove revenue impact — Coughlin recently wrote about where creator programs typically break down and what the brands getting past it are doing differently...

Trevant is a subsidiary of Fluent, Inc. (NASDAQ: FLNT). 

For more information visit trevant.com

About the Author

Nadica Naceva

Writer

Nadica Naceva writes, edits, and wrangles content at Influencer Marketing Hub, where she keeps the wheels turning behind the scenes. She’s reviewed more articles than she can count, making sure they don’t go out sounding like AI wrote them in a hurry. When she’s not knee-deep in drafts, she’s training others to spot fluff from miles away (so she doesn’t have to).