YouTube will demonetize repetitive, AI-generated, and low-effort videos under updated...
TikTok Shop Lays Off Staff After Missed 2024 Targets
Despite tripling U.S. Black Friday sales, TikTok’s Shop division failed to hit 2024...
How Marketers Use No-Code Platforms to Scale Influencer NFT Drops
Modern influencer campaigns demand both speed and authenticity for success. But that...
How YouTube Showcased Creators as Brand Powerhouses in Cannes
From Neal Mohan’s keynote to global Creator Collectives, YouTube framed creators as...
How Influencers Are Using Soulbound Tokens for Identity and...
Influencer marketing is entering a new era where on-chain credentials replace static...
Coca-Cola and Star Wars Unite for AR-Powered Collectible Bottles
Limited‐edition Coke and Coke Zero Sugar packaging bring 30 iconic Star Wars characters...
TikTok’s Bulletin Boards Bring Broadcast Messaging to Creator...
TikTok’s new Bulletin Boards let select creators and brands send one-to-many...
Influencer Gathering on a Tennis Court Fuels Buzz Around ASOS...
Creative theming and diverse talent combined to make this launch event truly...
The Legal Risks of Promoting NFTs: What Influencers and Brands...
Influencer-driven NFT campaigns are rapidly evolving from niche collectibles into...