How can marketers ensure every euro of influencer spend drives maximum impact? What if...
Elasticity Modeling: How CPM Changes With Creator Tier
Influencer marketing budgets are at a crossroads: how can brands ensure every dollar...
Fake Giveaway Loophole Detection
Influencer‑driven giveaways have become a cornerstone of modern UGC strategies—but...
How Chips Ahoy Used Stranger Things AR Gamification to Drive...
A limited‑edition treat and AR adventure turn snack time into a Hawkins‑inspired...
Influencer Tool Showdown: HypeAuditor vs Modash vs FYI
Are you still trusting raw follower counts when vetting creators? Do manual gifting...
Deepfake & AI-Generated UGC: New Fraud Signals to Watch
Influencer campaigns are facing an invisible adversary: synthetic personas and...
TikTok Elevates Songwriters with New Marketing Tools
A dedicated profile label and Music Tab give composers a permanent home for their catalog...
Marketing Mix Modeling Lite: 90-Day Pilot for Creators
In a time where virtual avatars and micro‑creators generate measurable sales lifts, how...
Scenario-Modeling Workbook: Best, Base, Worst-Case Outcomes
What happens when a “small, intimate” backyard launch suddenly swells in headcount...