A look at how McDonald’s turned a discontinued menu item into a modern limited‑time...
Contract Clauses That Kill Fraud Fast
In an era where influencer fraud schemes, from sophisticated pump‑and‑dump stock...
Geo-Mismatch Audit: Spotting VPN-Spoofed Audiences
Marketers today face a critical paradox: campaigns optimized for precise markets often...
Bot Farm Detection Checklist for Instagram & TikTok
Influencer programs on Instagram and TikTok promise explosive reach, but how confident...
Meta and Oakley Unveil Next‑Gen Smart Sports Glasses
A collaboration that marries iconic Oakley design with Meta’s AI hardware, built for...
Balancing Brand-Lift vs Direct Sales ROI
As influencer marketing matures, agencies and brands face two pivotal questions: How...
Aligning Influencer KPIs With OKRs: A Practical Guide
Are you still celebrating follower spikes while creators, PR coordinators, and legal...
Product Bundles & Starter Kits that Boost AOV
Why do shoppers happily grab $25 “mystery” bags, three-step shower routines, or...
Monthly Leaderboard Emails: Gamify Competition
Influencer programs are often plagued by inconsistent engagement and opaque performance...