Influencer and affiliate campaigns are under siege from increasingly sophisticated fraud...
Coupon Codes vs Tracking Links: Which Converts Best?
In the battle for influencer‑driven performance, two incentive mechanics dominate:...
From Search Referrals to Push Notifications: Tripadvisor’s...
Why proactive, context‑aware marketing could define the future of travel...
Clearing Music & Third-Party IP in Creator Content
How do you scale influencer campaigns without triggering takedowns or demonetization...
Whitelisting vs Full Buyout: Decision Framework
In today’s creator economy, marketers face two pivotal questions: Should you boost...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
Zero-Click Shockwaves: How B2B and DTC Brands Are Rethinking...
In recent months, industry observers have noted a profound shift in how prospects and...
Feedback-Loop Surveys: Turn Gifts Into Product R&D
What if every gifted collaboration you launched not only generated social buzz but also...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...