Influencer boosting has become a staple tactic for brands seeking rapid reach and...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
Data-Driven Influencer Campaigns – Balancing First‑Party...
Followers still drive awareness, but our data reveals a deeper shift: brands and...
Multi-Channel Repurposing Rights (TV, OOH, CTV)
What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...
Global Influencer Agreement for Multi-Territory Campaigns
In 2025, influencer negotiations follow two unmistakable patterns. First, creators have...
TikTok Launches “AI Alive” to Instantly Animate Photos into...
TikTok continues to push the boundaries of creativity and content creation with the...
Top Trends Shaping Mobile App Marketing for Today’s Advertisers
For today’s mobile app advertisers, the game has shifted from broad campaigns to...
X Taking a Page From Reddit: The Potential of Upvotes and...
X (formerly Twitter) has been experimenting with various user interface changes, and...