ContentCal vs. Brandwatch (formerly Falcon)

ContentCal
Octoly
Brandwatch Social Media Management
Octoly
ContentCal
Overall Score !
4.7
Features
4.8
Ease of Use
4.5
Support
4.8
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Pros and Cons
Simple user interface with productivity workflow
Direct scheduling for multiple platforms
Collaboration tools
Tiered customer service model
Some SoMe platforms are not supported
Best for: Large Store
Brandwatch Social Media Management
Overall Score !
4.8
Features
5.0
Ease of Use
4.5
Support
5.0
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
You can't post on multiple networks at once, but you can choose multiple channels within the same network for posting
Best for: Large Store
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