A limited‑edition treat and AR adventure turn snack time into a Hawkins‑inspired...
Digital Marketing
Influencer Marketing Hub offers you the latest trends, insights, and best practices in the world of digital marketing. Our aim is to help you stay ahead of the curve and achieve your marketing goals by leveraging the power of digital channels!
LATEST
The Gamification Strategy Driving Viral UGC and Gen Z Loyalty:...
Wendy’s and Netflix join forces to flip the fast‑food script with a goth‑inspired...
Taco Bell’s UGC Strategy Blends Gamification, Rewards, and...
Reward‑based customization drives engagement by letting fans name, share, and profit...
Google AI Shopping Lets You Virtually Try On Clothes
See how you can upload your photo and preview outfits across Search, Shopping, and...
Meta and Oakley Unveil Next‑Gen Smart Sports Glasses
A collaboration that marries iconic Oakley design with Meta’s AI hardware, built for...
Sydney Sweeney and American Eagle Redefine Experiential Fashion...
A‑list star anchors AE’s fall ’25 denim revival, pairing immersive tech...
More Articles
The Future of Financial Marketing: U.S. Bank’s Cross-Platform...
From on‑screen logos to a bespoke TV spot, the bank rewrites finance marketing with a...
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
$13.5 Billion Omnicom-IPG Merger Gets FTC Approval With an Ad...
The deal moves forward provided the combined holding group doesn’t collude to favor or...
UK Publishers File EU Antitrust Complaint Over Google’s AI...
Independent media allege Google’s AI summaries siphon traffic and demand an opt-out for...
DAIVID Launches AI-Powered Ad Analytics API to Maintain Creative...
As AI ad production soars, DAIVID’s solution ensures each generated spot meets...
How Cloudflare’s Pay-Per-Crawl Marketplace Protects Publishers
A dual strategy of opt-in blocking and micropayments aims to restore fair compensation...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
IAB’s Gaming Ad Framework Helps Brands Measure ROI Across...
Why brands now have the tools to evaluate display, video, audio, and custom gaming ads...
Zero-Click Shockwaves: How B2B and DTC Brands Are Rethinking...
In recent months, industry observers have noted a profound shift in how prospects and...