From discovery to conversion, creator content is influencing in-store browsing, online...
eCommerce Tools and Resources
Influencer Marketing Hub offers you all the latest eCommerce Marketing news, tools and resources to enable businesses and marketers to connect and harness the power of eCommerce.
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TikTok Shop Joins Global Fight Against Counterfeits Through INTA...
The collaboration adds consumer education and IP enforcement to strengthen trust in...
TikTok Shop Forces GMV Max on Advertisers
The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...
TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...
Cultural caution, trust concerns, and production hurdles slow adoption of the...
FraudOnTok: How Scammers Hijack TikTok Shop With Clone Sites and...
Threat actors blend fake storefronts, AI-generated promos, and malware to steal...
Shopify’s Universal Cart and Catalog Transform AI Shopping
A deep dive into the APIs that let agents guide discovery, build carts, and finalize...
More Articles
Top TikTok Shop Campaigns Fashion & Apparel Brands Can Take...
TikTok Shop didn’t just dip its toes into fashion and beauty—it dove in headfirst...
TikTok Introduces AI-Powered Seller Assistant to Streamline...
TikTok is stepping up its game by introducing the Seller Assistant, an AI-powered tool...
The TikTok Effect: How Supermarkets are Adapting to Viral Food...
TikTok has rapidly evolved from a platform of viral dances and lip-syncing videos to one...
TikTok Outlines Best Practices for High-Quality Product Listings
TikTok has made a significant push to improve the shopping experience on its platform...
Top TikTok Shop Campaigns Revolutionizing Luxury Brands and...
Luxury brands are facing a reckoning. Once untouchable symbols of heritage and prestige...
Fashion Marketing Trends for 2025: What Snapchat Data Reveals...
The apparel industry is undergoing a significant transformation—not just in what people...
TikTok Shop Jewelry Strategies That Drive Real Sales (and 50x...
TikTok Shop isn’t just for dance challenges and makeup hacks anymore—it's becoming...
TikTok Live’s $10 Million Daily Revenue: Why Creators Can’t...
TikTok Live is quickly transforming from a niche feature into a central pillar of the...
How AI-Driven UGC Ads Are Transforming E-Commerce and Influencer...
Influencer marketing and e-commerce are evolving rapidly, and one of the most exciting...