Beauty Archives

Influencer Marketing

UGC Creator Portfolio: How to Build One That Lands Paid Brand...

A polished UGC creator portfolio has become one of the biggest differentiators in landing...

Digital Marketing

A website redesign is a tremendous undertaking, and when SEO goes wrong, it's not always...

AI Marketing • eCommerce

Shopify rolls out 150+ updates that move AI from experimental features to foundational...

Influencer Marketing

If you are in the influencer marketing business, you’ve probably already noticed a...

Influencer Marketing

UGC video ads have become one of the most effective tools in modern performance...

Influencer Marketing

Influencer marketing has reached a point where simply hiring an agency is no longer...

AI Marketing • eCommerce

AI has quickly moved from a nice-to-have experiment to a core driver of competitive...

Influencer Marketing

For years, Creator marketing has been politely dismissed in boardrooms as a...

Influencer Marketing • Social Media

What happens when the ad a brand thinks it ran doesn’t match the one shown in a...

Influencer Marketing • Social Media

Impersonation has quietly become one of the fastest-growing risks for brands on YouTube...

Influencer Marketing Platforms

Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...

Influencer Marketing

When brands complain about influencer platforms, they rarely say, “I need more...

Influencer Marketing • Social Media

What happens when YouTube can now tell whether a creator’s face, voice, or performance...

eCommerce

Amazon's algorithm shifted from matching keywords to matching customers. The campaign...