CPG Archives

Influencer Marketing

Top 5 UGC Software for High-Converting Product Demos

What makes a product demo actually convert today, and why are so many brands abandoning...

Influencer Marketing

A polished UGC creator portfolio has become one of the biggest differentiators in landing...

Influencer Marketing • Social Media

Instagram remains one of the most influential advertising channels heading into 2026...

Influencer Marketing

If you are in the influencer marketing business, you’ve probably already noticed a...

Influencer Marketing

UGC video ads have become one of the most effective tools in modern performance...

Influencer Marketing

When brands complain about influencer platforms, they rarely say, “I need more...

Influencer Marketing • Social Media

What happens when YouTube can now tell whether a creator’s face, voice, or performance...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

eCommerce • Influencer Marketing • Social Media

How do you keep your products authentic when counterfeit sellers can launch livestreams...

eCommerce

Amazon's algorithm shifted from matching keywords to matching customers. The campaign...

Influencer Marketing • Social Media

Influencer Marketing Hub Announces Exclusive Collaboration with the Museum of Digital...

Influencer Marketing • Social Media

What separates a compliant claim from a campaign-killer? In 2025, ad platforms are...

Social Media

Why are TikTok videos disappearing for “missing disclosure,” and how can brands prove...

eCommerce • Social Media

What makes one live shopping show pull in five-figure sales while another flatlines after...