UGC video ads have become one of the most effective tools in modern performance...
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Inside the Real Impact of AI in E-commerce (Examples)
AI has quickly moved from a nice-to-have experiment to a core driver of competitive...
Why Creator Marketing Isn’t Just Hype—It’s Your...
For years, Creator marketing has been politely dismissed in boardrooms as a...
Ad Transparency Centers & Libraries for Compliance Audits
What happens when the ad a brand thinks it ran doesn’t match the one shown in a...
Impersonation & Identity Defense For YouTube, Meta, and...
Impersonation has quietly become one of the fastest-growing risks for brands on YouTube...
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YouTube Studio AI Stack Explained: Ask Studio, Auto-Dubbing with...
How do you plan, localize, and repurpose video content when YouTube’s algorithm now...
TikTok Disclosure Enforcement & the Commercial Content...
Why are TikTok videos disappearing for “missing disclosure,” and how can brands prove...
Live Shopping Formats that Actually Convert
What makes one live shopping show pull in five-figure sales while another flatlines after...
Instagram Reels vs Stories
When should a brand post a Reel and when is a Story the smarter move? It’s a question...
Instagram Broadcast Channels + Reminders: Drive Attendance...
In 2025, Instagram’s creator strategy revolves around one powerful question: How do you...
OpenAI’s Sora Surpasses 1 Million Downloads in Record Time
The text-to-video app climbed to No. 1 on the App Store, showing viral traction and...
Amazon Black Friday & Cyber Monday Playbook for Brands...
What does it take to win Amazon’s most competitive shopping window—when ad costs...
Black Friday & Cyber Monday Dates
When exactly should brands fire up their holiday campaigns in 2025—and how much time...
Creator-Led Storefronts & “Affiliate-Plus” Models
What happens when affiliate links stop being just clickable breadcrumbs and start...