If you are still vetting influencers based on their follower count in 2025, you aren't...
Marketing
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Amazon Influencer Connections Program Explained: A Complete...
How should brands adapt when 92% of consumers trust personal recommendations from micro...
How Brands Can Turn Reddit Into a Continuous Insight Machine
Brands are sitting on an overlooked competitive advantage. Every day, millions of people...
Affiliate Attribution Integrity: Link Hygiene, Coupon Poaching...
Affiliate attribution has never been more contested than it is in 2025. As browser...
Meta’s AI Translation for Reels Goes Global With New Languages
English, Spanish, Hindi, and Portuguese translations make cross-border discovery easier...
AI Affiliate Marketing: How to Leverage It for Smarter...
Artificial Intelligence (AI) is no longer a futuristic concept—it’s here, and it’s...
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Influencer Scorecards for Modern Campaigns: From Brand Fit to...
How do you compare a creator quoting $60,000 for a single TikTok to one offering a $100...
How Social Media Attribution Modeling Powers Influencer Campaigns
What if your highest-performing influencer never gets credit in the report? What if the...
Organic vs Paid Usage: Crafting Separate Rights Bundles
Influencer partnerships are no longer as simple as “here’s a post, thanks for...
Twitter Influencer Marketing Guide
Every week, brands flood Twitter with creator callouts—and yet the same problems...
Twitter Influencer Marketing Strategies
The biggest shifts in Twitter influencer marketing aren’t happening in ads—they’re...
Brand Exclusivity in Influencer Marketing
Marketers are renegotiating what “exclusive” means on creator channels. Creators...
Gen Z Influencer Marketing
Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...
Affiliate Marketing vs Influencer Marketing
The ground is shifting under “creator commerce.” Marketplaces now push on-site...
TikTok’s Biggest Festival Livestream: 74M+ Watched Tomorrowland
A year-long content partnership paid off at global scale. Tomorrowland’s 2025...