Social media generates an enormous amount of data every day. Marketers can track...
Marketing
LATEST
Linqia Wants to Turn Influencer Comments Into Conversion...
For years, influencer marketing campaigns were largely measured by reach, impressions...
Podcast Sponsorship: How It Works, Pricing, and Strategies for...
Podcast sponsorship has evolved far beyond simple audio advertising. Brands now treat...
PR Email for Influencers: Templates That Actually Get Brand...
Getting ignored by brands is one of the most frustrating parts of being a smaller...
Resonate by Linqia
Linqia is the leading independent influencer marketing agency in the US, while Resonate...
5 Influencer Marketing Programs Brands Use to Scale Creator...
Influencer marketing programs have evolved far beyond one-off collaborations. As 72% of...
More Articles
AI Influencer Discovery vs Manual Influencer Research
Finding the right creators has always been one of the most time-intensive parts of...
The Infrastructure of Influence: Why Retention-Adjusted ROI is...
Influencer marketing is not broken, but the way 90% of global brands measure it is a...
Cross-Posting Matrix: What to Change per Platform
Why does the same video go viral on TikTok but stall on Instagram Reels? And why do...
What to Know When Marketers Compare Free vs Paid UGC Video...
UGC video has become one of the most effective formats in social and performance...
TikTok Shop GMV Max Campaigns: Creative, Bidding &...
How did TikTok turn a platform built on entertainment into one of the fastest-growing...
Common UGC Brief Mistakes (And How To Fix Them)
If you are running UGC at any meaningful scale, you have probably noticed a pattern...
Zoho Social Alternatives: Social Media Management Platforms for...
For many small and mid-sized teams, social media management begins with structure. A...
AI UGC for Marketing Teams: Definition, Benefits, and How To Use...
Is user-generated content still “user-generated” when AI is involved? And why are...
How to Book Models for Trade Shows, Runway, and Content
Model booking has shifted significantly in recent years as trade shows, fashion events...