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Instagram Shares Its Content Playbook: When to Post What
Discover how and when to leverage each Instagram surface to hit goals like new reach...
Conversion-Swarm Strategy: The Blueprint for Full-Funnel Brand...
Marketing budgets are tightening, and brands are demanding more than curated posts—they...
Post-Launch Projection Dashboard: 90-Day Trajectory
What if you could turn every initial engagement spike into a reliable predictor of where...
From Ads to Episodes: Why Brands Are Betting on Creator‑Led...
Social‑first formats now rival TV, forcing marketers to brief, fund, and measure...
The Creator Founders Are Here: Building Partnerships That...
TikTok Shops, Amazon programs, and incubators lower barriers for creator brands; make...
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Global Influencer Agreement for Multi-Territory Campaigns
In 2025, influencer negotiations follow two unmistakable patterns. First, creators have...
Publicis Groupe Taps Captiv8 to Power AI-Driven Social Commerce
Publicis Groupe has made a significant move in the influencer marketing space with the...
Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...
How much freedom should influencers really have—and where should brands draw the line...
LinkedIn Study Finds Thursday Evening Is the Best Time to Post
The timing of your posts on LinkedIn has never been more critical. According to a 2025...
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Posts with Links Boost Engagement by 13% – new LinkedIn...
A recent LinkedIn study from Metricool has shaken up long-held assumptions about the...
Captiv8 and Perplexity Partner to Revolutionize Influencer...
In a significant move to transform the influencer marketing landscape, Captiv8, a leading...
Threads Rolls Out Multi-Link Bios: What This Means for Creator...
In a move that could shake up social media, Instagram's Threads has introduced a new...
How to Create an Influencer Campaign Brief (2025 Edition)
What was once an afterthought PDF attachment is now a strategic tool that can make or...