Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like TEAM LEWIS, VML , and Royal Comunicación undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like TEAM LEWIS, VML , and Royal Comunicación:
If a city itself could be an influencer, Lisbon would be right up there. Voted as Europe’s leading city destination at the World Travel Awards two years running, it’s become a backdrop for shareworthy moments and home to supernova creators like Cristiano Ronaldo.
Aside from international soccer sensations calling Lisbon one of their homes, several leading influencer marketing agencies also have an office here. It’s also home to smaller agencies that call the city their one and only home, evidence of the capital’s diverse and vibrant culture.
Here’s an overview of nine top-rated influencer marketing agencies with an office in Lisbon. Where they’ve shared case studies of past projects, we included examples of a successful project to give you insight into how they tackle influencer marketing campaigns.
9 Leading Influencer Marketing Agencies in Lisbon
Pricing: Undisclosed Location: Headquartered in London, England with several other offices across Europe, the Middle East, Africa, Asia Pacific and America Other Services: Notable Clients: Google, Pizza Hut, Blackberry TEAM LEWIS is an award-winning, global marketing agency that runs influencer campaigns for commercial and community causes. In addition to an office in Lisbon, they have 13 other offices across Europe, the Middle East, and Africa as well as several locations in Asia Pacific and America. Their global presence and expertise have helped them to be named as Large Agency of the Year at the European Excellence Awards 2024 and get featured by leading marketing publications like Ad Age and The Drum. When it comes to influencer marketing, their expertise also stretches further than only content creation. They can run various types of influencer campaigns that include product launches, awareness building, thought leadership, and event integration. Whether the focus is more on social media marketing or incorporating it into your overarching content marketing plan, they view influencer marketing as an extension of your marketing strategy. As such, they double-check that there’s consistency in messaging, tone, and target audience and will work only with influencers with the follower and engagement who can align with these criteria. Then, to ensure that there’s consistency across the different phases, they adopt a four-step activation model. Using defined touchpoints, they check that the strategy is communicated consistently. The team at TEAM LEWIS was approached by global brands like Adobe and Skechers with the goal to reach a new audience. In the case of Skechers, it was to enter the fashion segment in Belgium. Adobe’s target audience was less location-specific and they wanted to reach younger creative talent. Pricing: Starting at $5,000 Location: Headquartered in New York City, USA with dozens of locations across the globe, including Lisbon Other Services: Notable Clients: Hollard, Shell, JetBlue Airways Not only does VML have a huge network of employees with 300 years’ combined experience, but also a massive influencer database. There are over 4 million influencers in their network with all types of audience sizes covering diverse categories. One standout feature is that all of their clients have access to the Brand Trust Network (BTN), their proprietary tool for influencer sourcing, vetting, activation, and content approvals. Via this platform, clients can also access a live dashboard that displays the campaign’s results. That said, the dashboard doesn’t replace reporting. They’ll also share end-of-campaign reports which include key learnings and optimisation suggestions in addition to the results. As for their process, they team up brand and social strategists to identify common themes for the influencer-generated content. This way, all creatives leverage influencer-specific strategies that still fit into the brand’s overarching marketing campaigns. VML’s Lisbon office was behind the reveal of the 2023 Basketball World Cup logo. Here’s an overview of how they generated 600 million engagements and mastered the most impactful logo launch in the International Basketball Federation’s history: Pricing: Undisclosed Location: Headquartered in Madrid, Spain with several other offices including in Lisbon, Portugal Other Services: Notable Clients: Kia, Volkswagen, Serrano During the 17 years that they’ve been in business, their team of loyal Royals have implemented 2,000 campaigns, of which over 200 were influencer marketing campaigns. Using influencer marketing, they elevate brands by turning them into real concepts. They’re especially a good choice for TikTok influencer marketing. The majority of the influencers in their network are TikTokkers and they’re also a TikTok Marketing Partner. They take a six-step approach that starts with influencer strategy. Their team of brand experience specialists will first conduct a brand analysis before crafting a creative concept. Influencer recruitment is also one of their strong suits. With the help of sophisticated software offering over 40 segmentation variables that include metrics like profile credibility, brand affinity, and monthly growth, they search their network of 8,000 influencers. Other systems that they’ve put in place to ensure proper control are a content approval system and customised reports. This way, you receive brand-friendly content that can be optimised during campaign execution. The goal of influencer marketing campaigns is typically to generate more online engagement. However, for Heusitos, Royal Comunicación used strategies like TikTok influencer actions and YouTube video campaigns to take digital engagement to their physical stores. Here’s how their agency helped this chocolate brand to lead the digital presence in its category in less than a year. Pricing: Starting at $5,000 Location: Lisbon, Portugal | Luanda, Angola Other Services: Notable Clients: Samsung, Iglo, The Navigator Company Part of IPREX, a global PR and communication network, Lift Consulting focuses heavily on communication to help build brands. They’ve developed their own reputation-oriented methodology to maximize the reputation of their clients. For brands that want to leverage the influencers’ reputation, Lift Consulting also includes influencer marketing in their list of services. This includes influencer marketing strategy, monitoring, and reporting. For an example of Lift Consulting’s influencer marketing expertise, there’s the campaign they ran for Samsung to market its foldable smartphones. Strategic Approach for Samsung Pricing: Starting at $5,000 Location: Lisbon, Portugal Other Services: Notable Clients: Softline Computers, Pizza Hut, RevenueLab Tech brands can check out Nimax. They include influencer marketing as part of their communication strategies. While they don’t offer end-to-end services, they can help identify brand ambassadors. As for platforms, they mainly focus on YouTube and podcasts. Using a combination of data analytics and social trends, they’ll create a strategy to create what they like to call “participatory communities” around your brand. Once they’ve established a social media community, they collaborate with influencers and content experts to create high-quality content. Nimax was asked to grow a social media presence for Lessaffre Yeast Corporation. Here’s how they reached 4.2 million with two projects around New Year’s Day and Easter. Pricing: Starting at $5,000 Location: Headquartered in Stockholm, Sweden with remote teams across Europe including in Lisbon, Portugal Other Services: Notable Clients: Betway, Universal Robots, Surfshark For those that need help with crypto marketing specifically, there’s AWISEE. They have a sizeable network of crypto influencers that include vloggers and bloggers boasting anything from 1,000 to 100,000+ followers. Blending their expertise in this technical field with a methodical strategy, they identify the best influencers and key opinion leaders (KOLs) for crypto projects. In addition to influencer marketing strategy and identification, their influencer-related services also extend to content management, virtual events, and in-depth reporting. You’ll receive actionable insights and continuous support which will help you to optimise your content. As they have a fully remote team, emails and virtual meetings are the main communication channels. However, the lack of in-person communication shouldn’t be mistaken for efficiency. In fact, their responsive communication is one of the features that online reviews highlight. In addition to crypto, they also work with several other industries including tech, health, education, fashion, travel, and entertainment. As for platforms, they cover all the main ones and then some. A big plus is that they can also run localised influencer marketing campaigns on channels like Weibo and Douyin, a skill which has landed them recognition as one of the top-rated influencer marketing agencies in Seoul too. Pricing: Starting at $5,000 Location: Lisbon, Portugal | Barcelona and Madrid, Spain Other Services: Notable Clients: HBO, Sage, Avis Digital Group is a full-service marketing consultancy for medium and large brands that want to focus on branding specifically. They have hundreds of specialists in consulting, media, and creative services, with their social media team in charge of influencer marketing boasting more than 15 years’ combined experience. It’s their expertise in social media in particular that has landed them great recognition. The eAwards professional jury named them the Best Social Media Agency for two consecutive years. Influencer marketing falls under their social media services and includes influencer sourcing, management, and reporting. After a personalised consultation to understand your brand values and marketing objectives, they’ll select influencers who match your vision. Then, to track the efforts of your influencer-generated content, they also offer analytics. They’ll assess if the campaign was impactful and tweak their influencer strategy for continuous growth. Their agency’s own growth is proof that they know how to grow brands. The Financial Times have ranked them as one of the 1,000 fastest growing European companies. Three years after they opened a physical office in Lisbon, they acquired Inesting, a digital media agency in Portugal, and expanded their presence to Spain. Pricing: Undisclosed Location: Lisbon, Portugal Other Services: Notable Clients: Porto Business School, AICEP Portugal Global, Worten Part of Havas CX, an international group of customer experience talents across the Havas Group, Fullsix is an award-winning digital agency. At the Agency Scope Portugal 2023 awards, they were named the best digital agency in Portugal. Their recipe—blending data strategy, creativity and technology to create emotional experiences. When it comes to influencer marketing, they take a content-first approach. They first create a content strategy before crafting a strategy for a specific platform like Instagram. To do this, they focus on consumer insights and keyword research. Another feature that sets them apart from other influencer marketing agencies in Lisbon is that they’ve partnered with Portugal’s top digital publisher, Observador. Together, they’ve created Co.Lab, a team with content strategists and managers that can amplify the reach of the content they’ve created for their clients’ campaigns. Pricing: Starting at $5,000 Location: Lisbon, Portugal Other Services: Notable Clients: Lyca Mobile, IED Do It On is a small marketing, communication, and digital marketing agency headquartered in Odivelas in the Lisbon district. Its founder, Fernando Batista, is no stranger to marketing. Before founding Do It On, he was in charge of the Portuguese branch of TEAM LEWIS. With regards to influencer marketing, their team can help across various stages of your project. They’ll help with strategic consulting, campaign plan implementation, relationship management between influencers and brands, and campaign reporting. In addition to frequent reports that are based on quantitative data and an analytical interpretation of qualitative data, you can also expect regular meetings and email updates to keep you up to speed. 1. TEAM LEWIS
The TEAM LEWIS Solution
Strategic Approach for Skechers
Strategic Approach for Adobe
2. VML
The VML Solution
Strategic Approach for FIBA
3. Royal Comunicación
The Royal Comunicación Solution
Strategic Approach for Heusitos
4. Lift Consulting
The Lift Consulting Solution
5. Nimax
The Nimax Solution
Strategic Approach for Lessaffre
6. AWISEE
7. Digital Group
8. Fullsix
9. Do It On
Influencer Marketing Trends Adopted by Lisbon Agencies in 2025
Leveraging micro-influencers for highly targeted, niche campaigns
Savvy businesses—particularly in vibrant hubs like Lisbon—are turning to micro-influencers to craft highly targeted, niche campaigns that drive meaningful engagement. This is underscored by our influencer marketing benchmark report that found that 26% of survey participants preferred micro-influencers over 17% who opted for macro-influencers.
Unlike mega-influencers, who often appeal to a broad range of followers, micro-influencers typically operate within a niche. Whether it’s vegan food, Portuguese artisanal products, or sustainable fashion, they attract highly engaged communities that trust their recommendations.
Partnering with micro-influencers is also generally more affordable than working with their mega counterparts. For many Lisbon-based startups or small businesses with limited marketing budgets, this affordability makes micro-influencer collaborations a viable option. Agencies can recruit multiple micro-influencers under the same campaign budget that might otherwise go to a single celebrity endorsement.
Using advanced data analytics and performance tracking to optimize campaigns
Gone are the days where influencer selection or campaign strategies are based purely on intuition. Agencies are also no longer just looking at vanity metrics like follower counts or Instagram aesthetics to find the perfect influencer. As matching the right influencer to the campaign is critical, they’re turning to advanced analytics tools to assess engagement rates, audience demographics, and past performance before onboarding influencers.
It’s not just at the influencer selection stage when agencies are leveraging data analytics. Through advanced dashboards and analytics platforms, they track key performance indicators (KPIs) such as click-through rates (CTRs) and conversion percentages.
If certain influencers or content types aren’t performing as anticipated, adjustments can be made mid-campaign. For instance, tweaking posting schedules or shifting budgets towards top-performing content can significantly boost results.
Bigger influencer marketing agencies like VML even go as far as to create their own dashboards. Aside from helping with campaign optimisation, it’s also used as a tool to streamline client communication. After all, it’s not only social media users who value transparency but also the brands investing thousands of dollars in influencer marketing.
Prioritising TikTok and YouTube as dominant platforms for local and international campaigns
According to statistics about the influencer advertising reach in Portugal by platform, TikTok is showing the fastest growth. It’s anticipated that by 2029 over three million users will see influencer ads on TikTok, up from merely 369,000 in 2019.
Take for example Royal Comunicación. About 62% of the influencers in their network are TikTok influencers. They also stuck to TikTok and YouTube for the influencer marketing campaign they ran for Heusitos.
Nimax is another Lisbon-based influencer marketing agency that focuses on social media videos. They, on the other hand, focus primarily on YouTube. According to Statista, the YouTube reach in Portugal was 78.2% as of July 2024, more than double the global average of 38%, proof that brands can reach a huge audience in Portugal via YouTube.
Emphasising authenticity through long-term influencer partnerships
The city's agencies are increasingly focused on fostering authenticity by creating sustained collaborations that add real value. Trust is a key factor for audiences when it comes to influencers endorsing brands. A single post or one-off campaign often lacks depth, leaving audiences skeptical.
However, when influencers consistently partner with a brand over time, the message becomes clearer, more authentic, and credible. Followers begin to see the influencer's connection to the brand as genuine rather than transactional.
Integrating AI tools for audience insights and trend forecasting
Another game-changer for Lisbon's influencer marketing agencies is audience segmentation. By breaking down the target audience into smaller, clearly defined groups, campaigns can be tailored to meet each segment’s unique needs and preferences.
Take for example Nimax’s campaign for Lesaffre. They know that baking with yeast is a time-consuming process. As such, they targeted their content at women with time such as housewives.
The Next Move to Step It Up
As you visit the websites and social media profiles of these influencer marketing agencies, you’ll notice that Portuguese is often the main communication language. It might not be a language barrier, if you want to create a localised campaign that targets Portuguese audiences.
Other than that, the process to select an agency for your next campaign is pretty much the same process that you would follow when outsourcing your marketing to an agency located in any other popular hub. Find one that aligns with your goals and have a track record of delivering measurable results.
Frequently Asked Questions
Which services do influencer marketing agencies in Lisbon typically offer?
Influencer marketing agencies based in Lisbon generally offer help with:
- Influencer selection
- Campaign strategy development
- Relationship management
- Content creation
- Reporting and analytics
What’s the average cost of hiring an influencer marketing agency based in Lisbon?
Most influencer marketing agencies in Lisbon have a minimum fee per project. This practice isn’t uncommon and agencies located in other parts of the world also often follow this pricing structure. Based on the pricing information available, for agencies in Lisbon, this minimum fee can range anything from $1,000 to $5,000.
Which factors should brands consider when hiring an influencer marketing agency in Lisbon?
To help you hire the best influencer marketing agency, prioritise the following criteria:
- The agency’s track record (look at online reviews, testimonials, and case studies)
- Regular communication
- Transparent reporting and analytics
- Specialisation in your industry
- Language spoken
- Platforms supported (YouTube and TikTok are especially effective at reacher younger audiences)
