So, who are these creators? Utilizing their social intelligence capabilities, NeoReach identified every Supernova creator across YouTube, Instagram and TikTok. Once they had identified the creators, they pulled the geographic data on these creators in order to identify how these Supernovas are distributed across the globe.
Through this data, they found that the distribution varies by platform. On YouTube, the channels with the most subscribers are either music-related or are run by YouTube veterans like PewDiePie and MrBeast. On Instagram, the highest-followed creators are well-known celebrities such as Selena Gomez and Kylie Jenner. Finally, on TikTok, there is a mix of celebrities and new-age content creators among the platform’s largest Supernovas. NeoReach found that, overall, the majority of Supernova creators are located in the U.S., India, Brazil, Indonesia, and Mexico. Across all three platforms, there are 718 Supernova creators located in the United States, 306 in India, 262 in Brazil, 159 in Indonesia, and 147 in Mexico. Additionally, they found that TikTok has the most Supernova creators out of all the platforms, with approximately 1,000 creators having over 10 million followers. Behind TikTok, there are 851 Supernovas on YouTube, and Instagram has the lowest number of Supernovas at 411. Let’s take a look at the creators who hold the most followers on each platform and where they are located.
Top 10 Supernova Creators on YouTube
1. T-Series
Follower Count: 272M
Location: India
Based in India, T-Series is YouTube’s top Supernova creator with 230M subscribers. T-Series is an Indian music record label and film production company founded in 1983 and best known for their Bollywood music soundtracks and Indi-pop music. They founded their YouTube page in March of 2006.
2. SET India
Follower Count: 176M
Location: India
SET, Sony Entertainment Television, India is a 24 hour Hindi General Entertainment Channel. They started their YouTube channel in September of 2006 and provides videos in the Indian Hindi-language that range in genre from comedy to thriller, and dance shows to game shows. SET India is one of YouTube’s top Supernova creators with 176 million subscribers.
3. PewDiePie
Follower Count: 111M
Location: Japan
PewDiePie started his YouTube channel in April of 2010 and is one of the top Supernova creators with 111 million subscribers. Based out of Japan, PewDiePie, or Felix Arvid Ulf Kjellberg, is best known for his comedy videos.
4. MrBeast
Follower Count: 312M
Location: U.S.
Jimmy Donaldson, better known as MrBeast to his subscribers, joined YouTube in February of 2012 and has since given millions away to charity and is best known for all of his giveaways. He is one of YouTube’s top Supernova creators with 312 million subscribers.
5. Like Nastya
Follower Count: 119M
Location: U.S.
It’s Nastya’s world and we are all just living in it! Her parents started her YouTube in December 2016 and has become one of YouTube’s top Supernova creators with 102 million subscribers. Helping children learn everywhere through her educational videos with different guests, Nastya is a friend to everyone.
6. Kids Diana Show
Follower Count: 125M
Location: U.S.
Started in May of 2015, Kids Diana Show is a kids’ YouTube channel starring Diana and Roma and although it is based in the United States it can be translated into 20 different languages. Known best for their preschool-age comedy videos Kids Diana Show is one of YouTube’s top Supernova creators with 125 million subscribers.
7. WWE FanNation
Follower Count: 104M
Location: U.S.
WWE, World Wrestling Entertainment, launched its YouTube page, WWE FanNation, in May of 2007 giving fans an easy way to keep up to date with all things WWE. Videos range from live shows like Raw and SmackDown, to backstage interviews and is one of YouTube’s top Supernova creators with 104 million subscribers.
8. Zee Music Company
Follower Count: 110M
Location: India
Zee Music Company is an Indian based music company. They started their YouTube page in March 2014 and have since gained 110 million subscribers.
9. Vlad and Niki
Follower Count: 123M
Location: U.S.
Vlad and Niki are brothers who are 11 and 9 years old whose family helped them start their YouTube page in April of 2018. They have gained 123 million subscribers through their fun and adventurous preschool-aged comedy videos.
10. 5-Minute Crafts
Follower Count: 80.8M
Location: U.S.
Looking for a fun and easy DIY project or some quick useful life hack make sure to check out 5-Minute Crafts YouTube page. Started in November of 2016 5-Minute Crafts has become one of YouTube’s top Supernova creators with 80.8 million subscribers.
Where Are YouTube’s Supernova Creators Located?
There are 851 Supernova creators on YouTube, and they are spread across 49 countries. Let’s take a look at the top 10:
Country | # of Supernovas |
U.S. | 266 |
India | 188 |
Brazil | 80 |
Mexico | 40 |
Indonesia | 30 |
U.K. | 26 |
Russia | 24 |
Spain | 23 |
Thailand | 12 |
Argentina | 11 |
Top 10 Supernova Creators on Instagram
1. Instagram
Follower Count: 676M
Location: U.S.
Instagram comes in as the top Supernova creator on Instagram with 676 million followers. This account, located in the United States, helps keep everyone up to date by posting different accounts that others may find interesting as well as helping people who are new to Instagram discover all that Instagram has to offer.
2. Cristiano Ronaldo
Follower Count: 637M
Location: Portugal
One of the world’s greatest soccer players, Cristiano Ronaldo has an impressive following of 637 million people on Instagram. Born and raised in Portugal, he is the captain of the Portugal National Football Team and plays Forward. Ronaldo is also a loving father of six beautiful children with his long-time partner, Spanish model Georgina Rodriguez.
3. Kylie Jenner
Follower Count: 397M
Location: U.S.
Kylie Jenner who is the daughter of Kris Jenner, a successful business woman, and Kaitlyn Jenner, formally known as U.S Olympian Bruce Jenner, has racked up 397 million followers on Instagram. Owner of her own multi-million dollar beauty company Kylie Cosmetics, Kylie has stared along her sisters and family in E! Reality TV series Keeping Up with the Kardashians ran for a total of 20 seasons and has recently been changed to The Kardashians on Hulu which just wrapped up its second season. Kylie is also a mother of two beautiful children, Stormi and Wolf, with partner Travis Scott.
4. Selena Gomez
Follower Count: 424M
Location: U.S.
American actress, producer and singer, Selena Gomez, is one of Instagram’s top Supernova creators with 424 million followers. Rising to stardom as Alex Russo in Disney’s Channel hit show Wizard of Waverly Place, Selena Gomez has since gone on to release 3 albums, each of which made it on the US Billboard 200. Starring alongside Hollywood legends, Steve Martin and Martin Short, her role as Mabel in Hulu’s Only Murders in the Building has earned her a nomination for Best Actress in a Comedy Series at the Critics Choice awards and a nomination as a producer for the Primetime Emmy Award for Outstanding Comedy Series. Being open about her struggles with anxiety, depression, and Lupus, a chronic autoimmune disease that causes inflammation and pain in any part of the body, which resulted in a kidney transplant in 2017, Gomez is a true inspiration to so many and a great role model for those struggling with mental health and chronic conditions.
5. Dwayne Johnson
Follower Count: 395M
Location: U.S.
Better known as The Rock, Dwayne Johnson is a former D1 College Football player and WWE Champion who has become one of the world’s highest-paid actors with his movies grossing over 10.5 billion dollars.
With his 6’5’’ and 260 LB build and hilarious personality The Rock is a presence that demands the attention of any room he walks in, his Instagram page has racked up 395 million followers, keeping them up to date on his day-to-day life with his wife and three daughters and letting us know of any new projects he is working on.
6. Ariana Grande
Follower Count: 377M
Location: U.S.
Ariana Grande is an award winning American singer, songwriter and actress who has earned numerous awards, including two Grammy Awards. Grande is one of Instagram’s top Supernova creators with a following of 377 million people.
7. Kim Kardashian
Follower Count: 361M
Location: U.S.
Kim Kardashian is known as one of the first influencers, she is an American TV personality starring in Keeping Up with the Kardashians and The Kardashians there’s not much Kim can’t do. In 2019, Kim founded SKIMS, a clothing and shapewear brand that is focused on being body positive and inclusive to all sizing. She shares four children with Kanye West: North, Saint, Chicago and Psalm.
8. Khloe Kardashian
Follower Count: 307M
Location: U.S.
Khloe Kardashian is an American TV personality starring alongside her family in Keeping Up with the Kardashians and now The Kardashians. Khloe has been very open about her exercise journey and even had her own show helping people learn to live healthier lifestyles called Revenge Body with Khloe Kardashian on E! TV.
9. Justin Bieber
Follower Count: 294M
Location: U.S.
Teenage heartthrob Justin Bieber is one of Instagram’s top Supernova creators with 294 million followers. Born in Canada, Bieber rose to fame after being discovered by Scooter Braun through YouTube, going on to have 23 Grammy Award nominations, 2 Grammy wins and becoming one of the best-selling music artists of all time.
10. Kendall Jenner
Follower Count: 291M
Location: U.S.
Kendall Jenner alongside her sisters—Kylie, Kim and Khloe—is one of Instagram’s top Supernova creators with 291 million followers. Starring alongside her sisters in the reality TV show Keeping Up with the Kardashians and The Kardashians, Kendall is also a supermodel who has walked for many designers such as Chanel, Alexander Wang, Fendi, Vera Wang, and Dolce & Gabbana.
Where Are Instagram’s Supernova Creators Located?
There are 411 Supernova creators on Instagram, and they are spread across 25 countries. Let’s take a look at the top 10:
Country | # of Supernovas |
U.S. | 108 |
Brazil | 105 |
India | 75 |
Indonesia | 34 |
Russia | 17 |
Mexico | 12 |
Turkey | 12 |
Nigeria | 5 |
Philippines | 5 |
Thailand | 5 |
Top 10 Supernova Creators on TikTok
1. Khaby Lame
@khaby.lame
Follower Count: 162.9M
Location: Italy
TikTok’s top Supernova creator is 22 year old Khaby Lame from Italy with 162.9 million followers. Best known for his videos where he remains completely silent while he mocks overly complicated life hack videos, Khaby Lame makes all of his followers laugh.
2. Charli D’Amelio
@charlidamelio
Follower Count: 155.5M
Location: U.S.
Charli D’Amelio is an 18 year old former competitive dancer turned TikTok star and actress. Her dance videos captured millions of followers when she first started posting on TikTok in 2019, gaining 155.5 million followers. She started her acting career with voice roles in StarDog and TurboCat, Charli now has her own Hulu docuseries, The D’Amelio Show and recently won ABC’s Dancing with the Stars.
3. Bella Poarch
@bellapoarch
Follower Count: 94.1M
Location: U.S.
Bella Poarch is a Filipino-born American singer who is one of TikTok’s top Supernova creators with 94.1 million followers. Nominated for iHeartRadio Music Award for the best music video in 2022 for her hit song Build a Bitch, Poarch keeps us up-to-date with her life on her TikTok page.
4. Addison Rae
@addisonre
Follower Count: 88.8M
Location: U.S.
Rising to fame on TikTok in 2019 and 2020 through her impressive dance videos, Addison Rae is an American singer and actress with 88.8 million followers on TikTok. Rae starred in Netflix’s She’s All That, a reboot of the teen comedy film from 1999, He’s All That, and released her debut single Obsessed in 2021. Addison Rae also made the Forbes “30 under 30” list in 2021 for social media influencer.
5. Will Smith
@willsmith
Follower Count: 75.3M
Location: U.S.
American actor Will Smith is one of TikTok’s top Supernova creators with 75.3 million followers. Best known for his roles in the NBC’s sitcoms The Fresh Prince of Bel-Air, Bad Boys, The Pursuit of Happyness and most recently King Richard, which he won the Academy Award for Best Actor in a Leading Role, Will Smith is keeping us up to date with his life and making us laugh on TikTok.
6. Zach King
@zachking
Follower Count: 82.2M
Location: U.S.
Zach King is a video-editing magician. With 82.2 million followers on TikTok, King is best known for his short videos in which he edits to make it look like he is doing magic.
7. Kimberly Loaiza
@kimberly.loaiza
Follower Count: 81.6M
Location: Mexico
Kimberly Loaiza is a Mexican Singer who is one of TikTok’s top Supernova creators with 81.6 million followers. Laoiza posts vlog style videos and dancing videos to her music on TikTok and also uses her account to interact with fans by dueting their videos.
8. TikTok
@tiktok
Follower Count: 81.6M
Location: U.S.
TikTok’s TikTok page helps us stay up to date on the latest trends on the app and helps us discover new creators to follow.
9. Burak Özdemir
@cznburak
Follower Count: 75.1M
Location: Turkey
Burak Özdemir is a Turkish chef and restaurateur who shares videos of delicious meals and his many different restaurants on TikTok. He is a chef who can flip any size pot over without ever spilling a drop! Özdemir is one of TikTok’s top Supernova creators with 75.1 million followers.
10. Dwayne Johnson
@therock
Follower Count: 74.8M
Location: U.S.
American actor Dwayne “The Rock” Johnson is one of TikTok’s top Supernova creators with 74.8 million followers. The Rock posts videos advertising his new movies that are coming out and giving us a glimpse into his life and workout routines.
Where Are TikTok’s Supernova Creators Located?
There are 1,000 Supernova creators on TikTok, and they are spread across 49 countries. Let’s take a look at the top 10:
Country | # of Supernovas |
U.S. | 344 |
Indonesia | 95 |
Mexico | 95 |
Brazil | 77 |
Russia | 55 |
India | 43 |
Philippines | 32 |
U.K. | 28 |
South Korea | 25 |
Spain | 24 |
Frequently Asked Questions
What are Supernova creators?
Supernova creators are individuals with over 10 million followers on a particular social media platform. They constitute the most followed people in the world across platforms like YouTube, Instagram, and TikTok.
Which platform has the most Supernova creators?
TikTok has the highest number of Supernova creators, with approximately 1,000 creators having over 10 million followers. YouTube has 851 Supernovas, while Instagram has the lowest at 411.
Who are the top Supernova creators on each platform?
- YouTube: T-Series (India) with 272M subscribers and SET India (India) with 176M subscribers
- Instagram: Cristiano Ronaldo (Portugal) with 637M followers and Kylie Jenner (U.S.) with 397M followers
- TikTok: Khaby Lame (Italy) with 162.9M followers and Charli D'Amelio (U.S.) with 155.5M followers
What are some notable characteristics of Supernova creators?
Supernova creators come from diverse backgrounds and have achieved massive followings through various means. Some are well-known celebrities, while others are new-age content creators who have built their audiences primarily on social media platforms.
