With the increasing maturity of influencer marketing, marketers are getting a better hang...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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How to Find Influencers in Your Area
An influencer with millions of followers may be great for promoting a large ecommerce...
Why Performance Influencer Marketing is the Future: Strategies...
Influencers have been known to help drive brand awareness and build trust with their...
6 TikTok Brand Awareness Campaigns
Heard of a skincare brand turning TikTok into a full-funnel sales machine during Ramadan...
BookTok Trend Strategy: Operationalizing Roleplay, Sounds, and...
What happens when a backwards hat, a half-whispered line, or a flipped book page becomes...
Best Influencer Tracking Platforms for 2025
In 2025, nearly 64% of brands plan to work with influencers, whether it's to reach new...
More Articles
Dynamic Budget Re-allocation Framework (Weekly Sprints)
How can marketers ensure every euro of influencer spend drives maximum impact? What if...
Viral Coefficient Model: Predict Referral Loops From UGC
Are you confident in forecasting which pieces of UGC will ignite referral loops and drive...
Budget Allocation Matrix: Influencer vs Paid Social vs UGC Ads
Consumers today expect authentic storytelling at every touchpoint, yet brands grapple...
Elasticity Modeling: How CPM Changes With Creator Tier
Influencer marketing budgets are at a crossroads: how can brands ensure every dollar...
Reach & Impressions Projection Strategy (No-Code)
How can agencies and brands escape the guesswork of influencer budgeting and...
Paid Follower Removal Guide (TikTok & IG)
Are bot followers silently sabotaging your influencer campaigns on TikTok and...
Contract Clauses That Kill Fraud Fast
In an era where influencer fraud schemes, from sophisticated pump‑and‑dump stock...
Fake Giveaway Loophole Detection
Influencer‑driven giveaways have become a cornerstone of modern UGC strategies—but...
Shadowban-Risk Scan Before You Sign
Have you ever signed an influencer agreement only to discover your hero creator’s posts...