The baby and kids' products market is booming—expected to reach a jaw-dropping $611.4...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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TikTok Shop Campaigns Driving Growth for Pet Product Brands
The pet industry is on a roll—spending in the U.S. hit a whopping $157 billion in...
Hailey Bieber’s Rhode Skincare to Launch at Sephora Stores...
Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...
Home Decor Brands Winning on TikTok Shop
TikTok Shop is on a mission to revolutionize the way we shop for home decor, and with its...
Top TikTok Shop Campaigns That Are Making Jewelry Brands Shine
The jewelry market is shining brighter than ever, with projections putting its value at a...
DTC Product-Launch Influencer Brief Creation Guidelines
A DTC product launch isn’t the time for vague creative direction. You’re operating in...
More Articles
TikTok in Music Marketing: Selena Gomez’s Viral Campaign for...
Selena Gomez’s album, I Said I Love You First, was released to much anticipation, and...
An Out-of-the-Box TikTok Campaign That Took itsu’s Soup’...
In a crowded marketplace of food brands competing for attention on social media, itsu...
Influencer Marketing 2025 Predictions [265 Expert Insights]
In a market flooded with benchmark reports, trend forecasts, and generic industry...
What TikTok’s €530 Million Fine Means for Influencer...
In a significant blow to TikTok, the EU’s Data Protection Commissioner (DPC) has...
FC Barcelona Teams Up with Travis Scott for a Game-Changing...
FC Barcelona is shaking up its iconic jersey design ahead of the highly anticipated El...
Top Trends Revolutionizing Beauty & Skincare Marketing
Forget vague predictions—here’s what’s actually moving the needle in beauty...
From Housewife to Influencer: Nara Smith’s Journey to a...
Nara Smith's rise as a content creator is nothing short of inspiring. A housewife turned...
From TikTok Viral Post to Limited-Edition Product: How Pantene...
Pantene’s latest campaign, "Unexpired Pantene," showcases a masterclass in how brands...
How Mashreq’s SMASHREQ Game Took Over TikTok and Captured...
Mashreq’s recent SMASHREQ campaign, an augmented reality (AR) game released on TikTok...