Top 10 B2B Influencer Marketing Platforms to Boost Your Business Growth

The platform is trusted by ⅔ of Forbes 100 companies for its consumer intelligence, social media management, and influencer marketing services. Due to its breakthroughs in the social media space, Brandwatch was recognized as the Best Social Marketing Platform of 2024 by the Digiday Technology Awards and was also awarded the Best Social Media Monitoring Software of 2024 by the MarTech Breakthrough Awards.

It was also declared the Best Influencer Marketing Management Platform by The MarTech Breakthrough Awards in 2023.

Influence is Brandwatch’s tool for influencer management. The platform tracks 24 million creators all over the world to help businesses—whether B2B or B2C—identify the best influencers for their campaigns. 

Case Study: Insta360 

Insta360 is a camera company headquartered in China, specializing in 360-degree cameras and action cameras that are revolutionizing the way people take photos and videos and create engaging content. The brand is well-loved by athletes, travelers, creatives, and other professionals due to its ability to bring their ideas to life. 

The company often collaborates with influencers and brands from various niches to market for seasonal events like Black Friday, winter sports, and product launches. Before, the company managed its influencer strategy manually through spreadsheets—a complex, inefficient, and time-consuming procedure. The process involved too many documents and proved to be challenging especially when the team wanted to expand to other markets and collaborate with more influencers. They needed a system to help them manage their influencer campaigns efficiently, seamlessly, and with less room for error.

@insta360_official Busy bee been working hard 🐝 @crazydudepaul 📽 w/ #insta360onex2 #insta360nosemode #fyp #animalcrossing #behindthescenes ♬ original sound – insta360_official – insta360 official

Today, Insta360 uses Brandwatch Influence for its influencer campaigns in lieu of its archaic spreadsheet system. With Influence, Insta360 runs over 60 campaigns yearly and manages 4,000 partners (influencers) within the platform. According to Alex Garcia, the Head of Partnerships at Insta360, Brandwatch Influence not only helped them manage their massive roster of partners—it also helped them pull up performance reports in just one click. Before, their team spent a minimum of 15 hours preparing the reports for their product launch. Now, it only takes them 10 minutes to do so.

Here’s a summary of Brandwatch’s benefits for Insta360:

• Helped manage 4,000 influencers/partners seamlessly
• 90x faster campaign reporting 
• Below industry average $0.0004 cost per view
• Overall better relationship management and improved business decision-making

Besides the significantly faster reporting and partner management, according to Garcia, Brandwatch is easy to use and understand, therefore allowing newcomers to the Insta360 team to learn the ropes quickly.

Strategic Approach

Insta360 used Brandwatch Influence to streamline its influencer marketing processes. The company uses Brandwatch daily to manage its partnerships, track ongoing campaigns, and measure campaign performance. Some of the company’s campaigns have as many as 3,000 social media posts and the Influence platform makes it easier to manage them. 

According to Garcia, with the platform, their team was able to monitor their campaign results over time and catch results that their old system couldn’t have flagged in the past. Now, they can easily check content and monitor which ones have performed well (or went viral) even after a specific campaign. With Brandwatch Influence’s reporting tools, the Insta360 team can access the data in one click.

Garcia and his team at Insta360 frequently relied on Influence’s audience analysis to identify where each influencer’s main followers are based. This helped uncover valuable insights that would be challenging to gather manually. For instance, a partner from Australia might have a core audience in Europe. With this kind of information, Insta360 was able to strategically select influencers whose audience aligns with their campaign goals, ultimately improving the impact of their marketing efforts.

Overall, the brand was able to optimize its influencer choices, track audience data in real-time, and in turn achieve high-impact, yet cost-effective campaigns. 

The platform is heavily focused on influencer discovery and management. It allows users to search for influencers using various filters, including platform (Instagram, YouTube, or TikTok), number of followers, engagement rate, average video views or reel plays, and even topic, gender, and hashtags.

Case Study: Bolt (Formerly Taxify) 

Bolt, a European company and a “mobility super app” for car transportation, chose Modash to help streamline its influencer marketing processes. Before Modash, Bolt sought its influencers manually and its team took time looking for influencers, considering the specific criteria the company was looking for. The team did not only require influencers with a certain number of followers; they needed to know how many of the influencer’s followers were from the team’s target city or country and whether they belonged to a specific age group or were considered credible. 

Bolt has also worked with other influencer database platforms, but unfortunately, the team found them lacking in the sense that they don’t offer enough data about the influencers in their network. Bolt needed a platform that offered enough data about influencers to help its team make data-driven decisions regarding their influencer marketing initiatives.

Fast forward to the present day, with Modash, Bolt now has over 500 brand ambassadors across 18 markets. The brand has continuous collaborations and monthly campaigns mostly for Instagram, thanks to the platform. Bolt has continued to use Modash to source influencers and make data-driven decisions for its ongoing campaigns. 

Strategic Approach

Bolt chose Modash over all the other platforms its team has worked with due to its extensive network and its accuracy when it comes to audience data. The ride-sharing brand was able to find its 500-large influencer pool through the platform’s Discovery feature. 

Through Discovery, users can search for Instagram, YouTube, or TikTok influencers using special filters to target the best-fit creators for your brand. Some of the influencer filters on the platform include:

• Location
• Number of followers
• Average video views
• Average reel plays
• Gender
• Interests
• Language
• Influencer contact information

The software also allows the users to get more information on a specific influencer’s audience—a feature that Bolt found extremely valuable for their influencer campaign. With the data provided by Modash on each influencer, brands save time on outreach—instead of sending an email regarding performance and audience metrics, users only have to look at the Modash dashboard metrics. 

Modash provides all the data brands need for influencer analysis, including tools for detecting fake followers, tracking engagement and follower growth rates, and analyzing audience demographics like location, age, gender, and language. With these features, Modash serves as a vetting software for influencers brands intend to hire. 

While Upfluence’s influencer network is smaller in comparison to other brands, the platform has pioneered many features that are now standard to influencer marketing software, like fake follower detection, AI-assisted influencer suggestions, influencer matching, and language recognition technology for global influencer campaign launches and monitoring.  

Some of the biggest name brands, like Universal, Amazon, Marriott, and Verizon have trusted Upfluence for their influencer marketing initiatives.

Case Study: Atfluence

Atfluence is a full-service branding/digital marketing and influencer marketing agency with solid partnerships with top-tier luxury brands. The company has worked with elite fashion houses like Bvlgari, Chanel, Calvin Klein, Dior, YSL, and Armani, as well as celebrities like Cher, Victoria and David Beckham, and Kate Moss. 

The company selected Upfluence as its end-to-end influencer discovery, outreach, and management software to help identify any organic influencers hidden within its databases. Atfluence saw the potential in organic influencers, as they are the most influential contacts or consumers of a brand, are 52% cheaper than ads, and are 7x more likely to collaborate for free. 

The agency wanted to help grow its clients by incorporating an affiliate program into its influencer marketing strategy while minimizing both cost and effort. With Upfluence, they were able to do just that through Upfluence’s unique integrations and data reporting. 

Through their collaboration, Atfluence achieved the following: 

• A 350% overall increase in sales for its clients
• A 25% faster workflow when working with their influential clients (for outreach, onboarding, and posting)
• More genuine content from its newly discovered organic influencers
• Thousands of affiliate sales orders
• Around 86% savings on ad campaign costs
• About 75% less time in influencer identification
• A 115% increase in influencer response rate

Strategic Approach

One of the best features of Upfluence is its Live Capture tool, which allows its users to identify any influencers who are visiting (or have visited) their eCommerce websites. In the case of Atfluence, this tool proved quite handy, as it was the agency’s purpose to find organic and highly engaged influencers for its high-end clients. 

By connecting Shopify with Upfluence, the agency was able to handpick the perfect brand representatives for their clients through their purchase history and social media interactions. By leveraging creators who are already enamored with the brands Atfluence wanted to connect them with, these organic influencers were able to create authentic, engaging content, which resulted in stronger partnerships and significant sales conversions.

On the other hand, through integrating Klaviyo with Upfluence, Atfluence has also discovered potential organic influencers in its client contact lists. By integrating Shopify and Klaviyo with Upfluence, Atfluence discovered hidden mega influencers with 500k to 3 million followers, as well as nano influencers with 1,000 to 5,000 followers. The agency found five mega influencers who were fans of Dolly Parton in time for the launch of Dolly’s new fragrance with ScentBeauty. As expected, these newfound mega influencers generated thousands of affiliate sales. 

Atfluence has also integrated Refersion with Upfluence so the agency easily invited its newly found influencers into its client affiliate programs, saving time and effort in tracking affiliate sales generated by the client campaigns. 

VN Secure is the influencer marketing platform by Viral Nation, one of the trusted agencies for digital and influencer marketing worldwide. Viral Nation has worked with some of the biggest brands in the world, like Walmart, Meta Quest, Chelsea Football Club, and even the Golden Globe Awards. 

Strategic Approach

The platform’s unique selling point is its AI-powered search, which scans an influencer’s content, from their captions to their videos. VN Secure integrates powerful “tolerance” filters to its search, which included parameters for profanity, drinking/alcohol, drugs, violence, mental health, fraud and other illegal activities, nudity, and others. The platform can search for up to 15 years’ worth of content history on a creator’s profile (across various social media channels), which enables the users to gain an accurate view of an influencer’s post history.

Brands can set tolerances to these red flags to their comfort level to find the best-fit influencers whose personal brands align with their philosophy and values. For instance, brands looking for influencers to market a wine festival will have a high tolerance to drinking parameters, but perhaps a low tolerance to profanity and drugs, since they will need influencers exuding elegance and class. This brand safety feature ensures influencer transparency to brands looking for partnerships and prevents companies from wasting precious time corresponding with less suitable partners.

Besides the search, VN Secure also offers a detailed analysis of an influencer through customized templates that the users can set. Users can set alerts for mentions of specific keywords (for instance, profanities) or red flags, like copyrighted content (music, for example) or nudity. The platform consolidates these alerts into a report on an influencer’s profile, making it easy for users to see exactly how many times a keyword is mentioned on his/her profile, whether in a comment or on a video. Through this capability, VN Secure remains one of the best B2B influencer marketing platforms due to its built-in creator vetting system.

For influencer marketing, users can use Buzzsumo to find relevant content for their brand and then look into the top sharers. While this may not be ideal for brands looking for dedicated influencer marketing software, Buzzsumo is excellent for businesses looking for a platform that strikes a balance between influencer search, as well as other tools like content research, content strategy, competitor research, and journalist outreach.

Creator’s Collaboration Hub is like a marketplace for potential brand collaborations where creators who meet certain criteria can apply for a partnership. Brands who are on Creator can create campaigns within the platform and advertise on the Collaboration Hub and be seen by 175k creators subscribed to the platform as well.