How many potential customers are slipping through your campaign’s cracks because...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
FTC Disclosure Checklist by Platform (2025 Update)
Are your influencer briefs and contracts updated to mandate on-screen overlays, spoken...
Crisis-Prep Clauses Every Influencer Campaign Needs
When you run influencer or UGC campaigns at scale, crisis isn’t a question of...
Building an Always-On Asset Library for Repeat Campaigns
What if you could stop reinventing the wheel every time a new product sample arrives? How...
Approval Workflows: How Paid vs Organic Influencer Collabs Differ
Influencer asset approvals have become a critical fulcrum in modern marketing operations:...
More Articles
AI-Powered Brief Drafting: Using GPT + Notion to Auto-Fill...
Why are full-time creators still begging brands for a simple list of Dos and Don’ts...
Live-Shopping Influencer Brief Blueprint for TikTok Shop Streams
Why do some briefs land instant yes-responses while others disappear into inbox limbo? 2...
Localizing a Single Influencer Brief for Multiple Regions
How do you keep a cost-per-view target intact when one brief must speak to Gen Z in...
Caryn AI, Imma, & Aitana – How AI Avatars Are...
What does it mean to be an influencer in 2025? Increasingly, it might not mean being...
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Translating Brand Voice for Creators: Tone, Emojis & Visual...
How do you brief a creator to sound like your brand without sounding like an ad? And how...
Legal Must-Haves for Influencer Briefs from Usage Rights to FTC...
Why did the FTC warn 12 influencers in one day, and why are creators walking away from...