The update helps brands and influencers guide viewers through tutorials, recipes, or...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
HI-CHEW Expands Fortnite Presence Through Influencer Partnerships
By leveraging influencers as judges and amplifiers, the campaign bridges gaming fandom...
Influencer Scorecards for Modern Campaigns: From Brand Fit to...
How do you compare a creator quoting $60,000 for a single TikTok to one offering a $100...
How Social Media Attribution Modeling Powers Influencer Campaigns
What if your highest-performing influencer never gets credit in the report? What if the...
ATP Bets on TikTok to Bring Tennis Closer to Young Fans
Partnership launches a Tennis Creator Network and boosts player presence to spark...
6 Game-Changing Twitch Influencer Marketing Campaigns That Got...
When MARVEL SNAP prepared to launch its PC version, it didn’t just plan another game...
More Articles
BookTok Trend Strategy: Operationalizing Roleplay, Sounds, and...
What happens when a backwards hat, a half-whispered line, or a flipped book page becomes...
Best Influencer Tracking Platforms for 2025
In 2025, nearly 64% of brands plan to work with influencers, whether it's to reach new...
High-Converting Drop Landing Pages
Limited-edition drops can vanish in hours. The challenge isn’t just driving...
TikTok Trendjacking
Every marketer watching TikTok’s For You feed has asked the same two questions: ...
Organic vs Paid Usage: Crafting Separate Rights Bundles
Influencer partnerships are no longer as simple as “here’s a post, thanks for...
TikTok Brand Awareness Strategy Architecture
Marketers entering TikTok’s ecosystem often ask the wrong questions: “How do...
Twitter Influencer Marketing Guide
Every week, brands flood Twitter with creator callouts—and yet the same problems...
Twitter Influencer Marketing Strategies
The biggest shifts in Twitter influencer marketing aren’t happening in ads—they’re...
Brand Exclusivity in Influencer Marketing
Marketers are renegotiating what “exclusive” means on creator channels. Creators...