A $50 cashmere sweater is an easy product to notice. It is also an easy product to...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How to Retarget Influencer Campaign Audiences After They...
Influencer marketing drives fast reach. A creator posts a video, comments flood in, site...
Why in-house marketing teams are turning to external support for...
Influencer marketing may be owned in-house, but that doesn't mean every part of it is...
How Lovevery Connected Parenting Content With Product Discovery
Parents rarely begin with a toy brand in mind. They are more likely to wonder what will...
Tracking Influencer Content at Scale: Why AI Sees What...
Something fundamental has changed about how brands show up on social media. The old model...
How Brooklinen Built an Influencer Marketing Strategy Around...
Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
More Articles
How Orbitkey Built a Global Brand Around Products People Can See...
Orbitkey products tend to explain themselves once videos start filming. Loose keys...
How GIMME Beauty Built Its Creator Strategy Around Product Proof
In categories where products can appear interchangeable, creator marketing can make small...
How Soltech Used Plant Creators to Turn Grow Lights Into Home...
Most grow lights begin with the needs of the plant. Soltech also considered the room...
Going Multilingual: What AI Dubbing Actually Does For Creators...
There is a specific kind of frustration that hits creators somewhere around the point...
Why Creator Programs Are Becoming Full Growth Systems
It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
Influencer and Profound Bring Creator Campaigns Into the Race...
Influencer and AI marketing platform Profound have partnered to launch Creator-First AEO...
How Happy V Uses Creators to Make Vaginal Health Easier to...
Happy V’s second factory tour gave its influencer community an unusually practical...
Snapchat Performance Summit 2026 Puts Measurement, Creators and...
Snapchat is bringing its Performance Summit to two U.S. cities this September, with...
How Brands Can Repurpose Creator Content for Carousel Ads
Creator partnerships can produce far more than a single sponsored post. A campaign may...