Creator partnerships have earned a prominent place in marketing budgets. Scaling their...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
AG1’s Alexis Hurwitz to Explore AI, Authenticity and Audience...
AI can help influencer teams assess more creators, process more data, and make campaign...
Creator Match’s AJ Eckstein to Speak at Creator Economy Live...
A year ago, AJ Eckstein was sitting in the audience at Creator Economy Live West in Las...
QVC Group’s Abigail Bizzarro to Address the Human Side of...
Scaling a creator program usually begins as a numbers exercise. More creators produce...
Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy...
Creator marketing has grown into a serious business channel. Budgets are rising, creators...
Acceleration Partners Names Suzannah Tarkington VP of Influencer...
Influencer and affiliate marketing have traditionally occupied different corners of the...
More Articles
Gen Z Social Media Trends: 7 Shifts Marketers Need to Understand...
Gen Z has never known a world without social media. For older generations, social...
Spotify Ads Manager: Costs, Formats, Targeting, and Setup
Spotify Ads Manager is a self-serve podcast, audio, and video advertising platform for...
Podcast Advertising: How It Works, Costs, Formats, and...
Podcast advertising has moved far beyond the host-read sponsorships that helped build the...
How to Audit Your Influencer Seeding Program (Beyond Post Count)
You have posts. You have shipments. What you don't have is a clear answer when your CMO...
Can AI Build Better Influencer Campaigns? Upfluence Thinks So.
Influencer marketing has become significantly more sophisticated over the past...
Mobile Acquisition Under Pressure: What Changes as Budgets Grow
Scaling mobile acquisition is no longer just a budget question. At lower spend levels...
Best AI Social Content Tools for Social Media Teams
Social media teams are producing more content than ever. A single campaign can require...
Creator Marketing Earned the Budget, Now It Has to Justify It at...
Why the creator programs that proved the channel works are the same ones now struggling...
Influencer marketing isn’t broken. Your measurement model...
Ask any marketer how they evaluate an influencer campaign and you'll likely hear the same...