Fans have been creating content around Disney characters and stories for years. Edits...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Unilever Reveals the Creator Marketing Growth Mistake Brands...
Creator marketing has entered a new phase. The conversation is no longer about whether...
Digital & Savvy’s Maha Abouelenein to Make the Case for...
A viral video can introduce a creator to millions of people. Building an audience that...
Creator Revolution’s Monica Khan to Explore Sustainable...
Creator businesses can grow quickly. Turning that momentum into a durable company...
How Influencer Marketing Is Shifting From Reach to Trust
Inside the strategy, mistakes, and mindset shifts reshaping influencer marketing – a...
The Flexibility Test: Why Independent Agencies Can Gain an Edge...
Enterprise brands usually evaluate influencer marketing agencies through a familiar set...
More Articles
Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy...
Creator marketing has grown into a serious business channel. Budgets are rising, creators...
Acceleration Partners Names Suzannah Tarkington VP of Influencer...
Influencer and affiliate marketing have traditionally occupied different corners of the...
Intuition Media Group Launches Rebrand and Proprietary IC4...
Intuition Media Group, an independent women-owned influencer marketing agency, has...
What Conversion Data From 10,000+ Creator Storefronts Reveals...
Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214%...
Creators Drive the Demand. Can AI Shoppers Find the Product?
A creator holds up a compact carry-on and says, “I’ve dragged this through six...
617 Collective Bets $100M on Founder-Led Creator Agencies
A former Citi and JPMorgan banker joins a two-deal-old holding company betting that...
Why Influencer Marketing Measurement Needs a New Framework
Over the past few weeks, I've seen renewed conversation about measurement in the creator...
What Enterprise Brands Can Learn From the World’s...
Why do we want certain things so badly? Why are some brands irresistible — while...
Why Buyer Confidence Matters More Than Reach
Marketing teams often evaluate creator campaigns through metrics such as impressions...