Modern influencer campaigns demand both speed and authenticity for success. But that...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Why HUL Slashed Traditional Ads Yet Spent 40% More on Influencers
A strategic pivot toward quick commerce and data-driven creator campaigns underpins the...
Peach & Lily’s Skincare Strategy: From Master Classes to...
By prioritizing master classes and science-driven content over viral stunts, Alicia Yoon...
How YouTube Showcased Creators as Brand Powerhouses in Cannes
From Neal Mohan’s keynote to global Creator Collectives, YouTube framed creators as...
How Influencers Are Using Soulbound Tokens for Identity and...
Influencer marketing is entering a new era where on-chain credentials replace static...
NFT Campaign Metrics: How to Measure Success Beyond Floor Price
What if your NFT campaign’s true performance lay not in transient floor-price movements...
More Articles
Top Social Media Campaigns Every Real Estate Brand Should Know...
In 2025, 82% of real estate businesses are turning to social media to market their...
Top 5 Real Estate Influencer Marketing Campaigns
The real estate industry is officially joining the influencer marketing party, and it’s...
Top Marketing Trends in Medical Devices & Services
In 2025, the medical devices and services industry is shifting gears, with hybrid retail...
Dream Like Juventus Women: Creator Lab’s First Long-Form...
In a groundbreaking move that blends sports and digital storytelling, Juventus Women has...
TikTok Launches “AI Alive” to Instantly Animate Photos into...
TikTok continues to push the boundaries of creativity and content creation with the...
The Top SaaS Marketing Trends Redefining Success This Year
SaaS marketing is evolving at a rapid pace, with brands shifting their focus from...
Beacons Unveils New Affiliate Marketplace for Brands and...
Beacons, the AI-driven platform that has been empowering creators with tools to monetize...
Meta Launches Ray-Ban Smart Glasses in India: Features, Pricing...
Meta is stepping up its wearable tech game with the launch of its highly anticipated...
AI, Digital Clones, and Virtual Influencers: The New Face of...
Fashion marketing is evolving rapidly, with brands constantly seeking innovative ways to...