In an era where health and financial brands must navigate a minefield of regulatory...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Storytelling Arcs for UGC: Framework Beyond the 15-Second Hook
Every scroll-stopping UGC clip starts with a hook, but what keeps viewers invested beyond...
Employee-Generated Content Brief: The EGC Framework That...
Employee-generated content (EGC) has rapidly shifted from an experimental tactic to a...
How to Use Social Listening to Write Creator Briefs That Power...
In today’s fragmented influencer landscape, marketers face critical questions: Are...
The 5-Part UGC Campaign Framework: From Trend Discovery to...
In an industry where audiences increasingly tune out polished commercials and lean into...
Designing Brand-Lift Surveys That Don’t Bore Respondents
Have you ever launched a brand-lift survey only to see completion rates stall or drop off...
More Articles
Hilton Saved My Stay: A Social Listening Campaign That’s...
Hilton’s new Hilton Saved My Stay campaign is taking social media by storm. The...
How Much Content Does TikTok Generate in Just One Day? A Cornell...
TikTok is a global powerhouse, influencing everything from entertainment to politics. But...
How AI-Driven UGC Ads Are Transforming E-Commerce and Influencer...
Influencer marketing and e-commerce are evolving rapidly, and one of the most exciting...
Top TikTok and Instagram Strategies Shaping the Sports Industry
Most sports marketers underestimate how much non-sports content is outperforming game-day...
Alabama Sues TikTok: Allegations of Targeting Minors and Fueling...
In a significant move, the state of Alabama has filed a lawsuit against TikTok and its...
Heineken’s “Social Off Socials” Marketing...
In an age dominated by constant social media interaction, Heineken’s new campaign...
How the ‘Jaws’ TikTok Trend Is Changing the Way...
TikTok trends are not just for fun—they can have a massive impact on marketing...
How ASCI’s Relaxed Rules are Shaping the Future of Influencer...
Influencer marketing in India has been a game-changer for brands across various sectors...
Top Sports Influencer Marketing Campaigns That Won Big
The most successful campaigns today are built around multi-cycle partnerships that span...