By aligning ads with rising temps and real-world discomfort, Sprite turns seasonal heat...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Revision Limits: How to Set Boundaries Without Alienating...
Influencer collaborations offer immense creative payoff, but they’re increasingly...
Avoiding Creative Bottlenecks in Influencer Collabs: 10 Mistakes...
Are you still asking influencers for long “About Me” decks instead of watching their...
Slack vs Teams for Streamlining Creator Feedback Loops
Are you still wrestling with siloed feedback and missed notifications when approving...
Always-On Influencer Programs: Rolling Brief Framework for...
Influencer marketing has evolved beyond one-off product pushes into continuous...
Creator Mood-Board Techniques that Boost Concept Approval Rates
What if your brief's mood board could cut approval time in half rather than spark endless...
More Articles
Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...
How much freedom should influencers really have—and where should brands draw the line...
Top TikTok Shop Campaigns Reshaping Marketing for Gaming &...
In 2025, esports is more than just a hobby—it's a booming market projected to hit a...
Top TikTok Shop Campaigns Changing the Baby and Kids’...
The baby and kids' products market is booming—expected to reach a jaw-dropping $611.4...
TikTok Shop Campaigns Driving Growth for Pet Product Brands
The pet industry is on a roll—spending in the U.S. hit a whopping $157 billion in...
Hailey Bieber’s Rhode Skincare to Launch at Sephora Stores...
Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...
Home Decor Brands Winning on TikTok Shop
TikTok Shop is on a mission to revolutionize the way we shop for home decor, and with its...
Top TikTok Shop Campaigns That Are Making Jewelry Brands Shine
The jewelry market is shining brighter than ever, with projections putting its value at a...
DTC Product-Launch Influencer Brief Creation Guidelines
A DTC product launch isn’t the time for vague creative direction. You’re operating in...