Why do some briefs land instant yes-responses while others disappear into inbox limbo? 2...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Localizing a Single Influencer Brief for Multiple Regions
How do you keep a cost-per-view target intact when one brief must speak to Gen Z in...
Caryn AI, Imma, & Aitana – How AI Avatars Are...
What does it mean to be an influencer in 2025? Increasingly, it might not mean being...
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
More Articles
TikTok Launches AMBER Alerts Nationwide to Help Find Missing...
TikTok is expanding its efforts to protect children and support the search for missing...
Deinfluencers: The Rise of Authenticity in a Saturated...
From closet hauls to makeup hoarding, it’s safe to say that we’ve been witnessing a...
How to Measure Influencer Campaigns Effectively in 2025
As the influencer marketing landscape has evolved, marketers are getting better at...
Empowering Parents and Teens: YouTube’s Latest Updates to...
In a move that strengthens its commitment to fostering a safer environment for younger...
Manus AI: China’s Game-Changing Breakthrough in Autonomous...
On March 6, 2025, China’s startup Butterfly Effect unveiled Manus, a fully autonomous...
Top Mental Health & Mindfulness Influencer Marketing...
The wellness industry is booming—and no, it’s not just the avocado toast crowd...
Agentic Marketing Technologies (AMT) Transforms Influencer...
Influencer marketing has emerged as one of the most powerful tools in modern digital...
Top Supplements & Vitamins Influencer Marketing Campaigns
The Supplements & Vitamins industry is growing faster than your morning smoothie can...
Top Packaged Foods Influencer Marketing Campaigns
Influencer marketing is officially the cherry on top of the packaged foods industry. With...