Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Creators Can Now Earn from TikTok Travel Videos with Booking.com
TikTok Go rewards eligible influencers for promoting bookable hotels and...
How a Niche Mission Powered Jane August’s TikTok Growth to...
A clear, city-wide quest turned casual curiosity into a repeat-watch series on...
Affiliate Marketing vs Influencer Marketing
The ground is shifting under “creator commerce.” Marketplaces now push on-site...
Twitch Influencer Marketing Guide
Are you tapping into Twitch’s uniquely tight-knit communities to drive genuine brand...
Spark Ads Collaborations: Rights, Revenue Models & Growth...
Spark Ads have become the fastest-growing TikTok ad format, with brands increasingly...
More Articles
AI-Powered Brief Drafting: Using GPT + Notion to Auto-Fill...
Why are full-time creators still begging brands for a simple list of Dos and Don’ts...
Live-Shopping Influencer Brief Blueprint for TikTok Shop Streams
Why do some briefs land instant yes-responses while others disappear into inbox limbo? 2...
Localizing a Single Influencer Brief for Multiple Regions
How do you keep a cost-per-view target intact when one brief must speak to Gen Z in...
Caryn AI, Imma, & Aitana – How AI Avatars Are...
What does it mean to be an influencer in 2025? Increasingly, it might not mean being...
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Translating Brand Voice for Creators: Tone, Emojis & Visual...
How do you brief a creator to sound like your brand without sounding like an ad? And how...
Legal Must-Haves for Influencer Briefs from Usage Rights to FTC...
Why did the FTC warn 12 influencers in one day, and why are creators walking away from...