- New Analytics Features: LinkedIn now offers Profile Activity and Link Engagement analytics to help users track profile views, new followers, and link clicks (for Premium subscribers).
- Enhanced Insight: These metrics go beyond likes and views, providing a deeper understanding of how content drives user action and grows networks.
- Improved Content Strategy: With these tools, creators and businesses can refine their content strategy and increase engagement by monitoring what resonates with their audience.
- More Video Insights: Building on previous updates, LinkedIn continues to prioritize video content by offering more detailed performance analytics, helping creators further connect with their networks.
- User-Friendly Access: The new metrics can be accessed by clicking “View analytics” on recent posts, allowing users to instantly see the impact of their content.
LinkedIn has rolled out new and advanced post analytics designed to help creators and professionals measure the true impact of their content.
In a bid to enhance user engagement and content strategy, these new features enable LinkedIn users to track a deeper set of metrics than ever before, offering insights into how posts are driving profile views, new followers, and clicks on external links.
The news was shared by Gyanda Sachdeva, LinkedIn's VP of Product Management, on her personal LinkedIn profile.
New Post Analytics Features
The latest updates to LinkedIn’s analytics tools provide two new key sections for users: Profile Activity and Link Engagement.
These features go beyond the traditional metrics of likes, views, and comments to offer insights into how a post directly affects the growth of your professional network.
- Profile Activity: This metric shows how many people visited your profile after engaging with a particular post, helping you understand how your content is driving interest in your professional background and expertise.
- Follower Growth: This tracks how many new followers you gain from specific posts, offering a clearer picture of which content resonates best with your audience.
- Link Engagement: For Premium members, the new analytics also show how often users click on external links in your posts, such as links to your website, newsletter, or other call-to-action buttons.
These new features are available when users click “View analytics” on their posts, making it easier to assess not just engagement but the broader impact your content has on your network.
Implications for Creators and Businesses
The expanded post analytics align with LinkedIn’s ongoing push to make the platform more attractive to content creators. For professionals and businesses, this deeper level of insight offers a clear path to optimizing their content strategy.
Instead of simply tracking engagement in a vacuum, creators can now see which posts are driving real business outcomes—such as new followers, profile visits, and website clicks—making it easier to tailor future content to what works best.
LinkedIn’s updated analytics offer practical insights for any user looking to grow their personal or professional brand. Understanding which content leads to more meaningful connections or website visits helps users make more strategic decisions about the type of content they post, ultimately improving their overall LinkedIn presence.
Video Content Continues to Take Priority
As LinkedIn continues to evolve, video content remains a key focus. The platform’s push to make video a central part of the user experience is reinforced by these new analytics, which now include performance metrics for video posts alongside traditional text and image content.
Video, which is already the fastest-growing content type on LinkedIn, continues to see more engagement year over year, with video posts being watched 36% more than in previous years, according to LinkedIn’s own data.
Moreover, a recent Metricool LinkedIn study found that video posts drive 87% more engagement and see a 53% increase in volume.
These new insights will help users measure video content performance more accurately, allowing them to refine their strategy and maximize their impact on the platform.
Real-World Application and Tips
To take full advantage of these new analytics, users should regularly monitor their Profile Activity and Follower Growth metrics. By paying attention to which posts drive the most traffic to their profiles and increase follower counts, users can start to identify content themes and strategies that generate the best results.
Additionally, Link Engagement is a crucial metric for those who use LinkedIn for driving traffic to external sites, such as blogs, landing pages, or e-commerce platforms. Knowing which posts drive the most clicks on external links helps businesses and creators track ROI and measure the effectiveness of their calls to action.
