Spark Ads have become the fastest-growing TikTok ad format, with brands increasingly...
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Every day, marketers at leading brands are inundated with generic collaboration...
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Are you unsure which creative hook will truly capture your audience’s attention—and...
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Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...
Meta Unveils AI Branding and Video Generation at Cannes Lions...
At the Cannes Lions Festival, Meta showcases Advantage+ AI branding and Video Generation...
How YouTube Shorts Shopping Stickers Will Transform Shoppable...
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UTM & Click-ID Setup for Boosted Influencer Posts
Influencer boosting has become a staple tactic for brands seeking rapid reach and...
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In the past year, marketers have watched TikTok Shop creators vault from zero to $15...
How Fashion Nova’s Influencer Strategy Became a Billion Dollar...
How did a single Los Angeles mall boutique, since it was founded in 2006, morph into a...
How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...