Founded in 2004, Roblox struggled to capture the hearts and minds of gamers online during its early stages when it launched in 2006. This, however, would change in the coming years. As technology lowered barriers to entry, more gamers made their way online, and the platform took off. Today, it’s a listed entity and generates hundreds of millions in revenue.
But what makes it special? A few things. It’s a combination of a gaming hub with strong community and social elements. Users flock to the platform to make friends, enjoy multiplayer games, and spend money to enhance their avatars. There’s a whole lot more to Roblox, and this article offers usage, growth, and game statistics that illustrate the platform's story in numbers, highlighting user engagement and revenue.
- Amazing Roblox Usage and Growth Statistics
- Roblox Statistics Showing Usage Around the World
- Game Statistics on Roblox
- Roblox User Age Statistics
- Roblox Users Gender Statistics
- Roblox Daily Active User Statistics
- Roblox Engagement Statistics
- Roblox Revenue Statistics
- Roblox Mobile Spending Statistics
- Capitalizing on Roblox: A Hotspot for Developers and Creators
- Wrapping Up
Amazing Roblox Usage and Growth Statistics
In the last decade, the platform has achieved amazing feats. Beyond the growth that we’ve alluded to above, Roblox has created a unique space for indie game developers and indie game enthusiasts to share. Here are the most notable accomplishments it’s enjoyed:
1. Roblox has an impressive 77.7 million daily active users around the world, growing by 20 million from the estimated number of users at the start of 2024.
2. In May 2024, the platform reached an incredible milestone when it welcomed its 6 billionth account.
3. In terms of revenue, Roblox generated $2.945B within the first quarter of 2024. That gave them a 25.69% increase year-over-year.
4. They’re going full steam ahead for the rest of the year, as Roblox expects its highest-ever revenue of at least $3.3 billion by the end of 2024.
5. The Developer Exchange Program on Roblox, which includes vetted and registered creators, enjoyed a record-breaking payout of $741 million last year.
Roblox Statistics Showing Usage Around the World
It’s no secret that going global is a major scaling tactic. Roblox has been able to capitalize on its appeal by expanding its user base to all corners of the globe. From the US and Canada to Europe and Asia, the user-generated gaming giant has created an international community that lives and loves indie gaming. Here is a closer look at Roblox’s footprint across the world.
6. Roblox is used by people from over 180 countries.
7. In the first quarter of 2024, 21.4 million European users were active daily—the highest in the world.
8. Second place goes to Asia and the Pacific region, with 18.8 million daily active users.
9. US and Canada went down a spot from last year, and are currently at third place with 16.2 million daily active users.
Usage Beyond North America, Europe and Asia
While North America, Europe, and Asia are the largest markets for the gaming platform, there are still many gamers in other regions that use the platforms.
10. Roblox proves its global popularity with 21.3 million daily active users from the rest of the world, showing impressive numbers outside of Europe, Asia, and North America.
11. With the help of AI, Roblox helps players from all over the world understand each other. Their real-time chat is expanding with translations available in 16 languages.
Game Statistics on Roblox
Roblox has likely the largest collection of online games today. But what makes the platform all the most engaging is its community feel. On the platform, users can upvote, downvote, like, and favorite games and more titles offer multiplayer functionality.
At a glance, games may seem to offer little engagement considering the average playtime, however, with over 70% of users accessing the platform from mobile devices, these experiences could be short escapes in between other activities users are involved in.
12. There are currently 5.2 million active experiences that Roblox players can choose from.
13. In 2024 alone, there have been approximately 110.71 million Roblox app downloads.
14. Since its launch in 2006, Roblox has been downloaded more than 905 million times.
15. With Android and iOS platforms combined, Roblox has had 3 billion downloads globally.
Roblox Gaming Device Statistics
Access to Roblox is undoubtedly one of its attractions. By giving users the ability to have gaming experiences on mobile devices, desktop computers, and gaming consoles, Roblox has made it easier for a larger audience to enjoy more games.
16. 72% of Roblox user sessions take place on mobile devices.
17. Desktop gaming experiences account for 25% of Roblox’s platform usage.
18. 3% of users access Roblox through gaming consoles.
Statistics on the Most Popular Games on Roblox
The best indicator of game popularity is the number of visits. But what makes certain games more popular than others isn’t quite as objective. A game’s popularity can be credited to a range of elements, from its gameplay, aesthetics, customization, and even marketing efforts.
19. The most popular game on Roblox as of July 2024 is Brookhaven RP, with 50.24 billion visitors. It dethroned last year’s top contender, Adopt Me!, which used to set the record for most visits at 32.67 billion.
20. Adopt Me! still holds a spot on the list of most popular games, currently sitting at #2 with 36.7 billion visits.
21. The other games that made it to the Top 5 most played on Roblox include:
- Blox Fruits (36.12 billion visits)
- Tower of Hell (23.36 billion visits)
- Meep City (16.01 billion visits)
Roblox User Age Statistics
Roblox is far more popular with younger users with most being over the age of 9 years. The largest demographic consists of users between the ages of 9 and 12, pointing to the growth of a younger gaming audience. This is driven by access to mobile devices, computers, and consoles.
Other factors include the growing online gaming market and the increasing attention gaming received in the last few years. While these are indie games and not part of any gaming competitions, accessibility and multiplayer functionality offer younger gamers a way to connect with other gamers and the chance to foster a more inclusive community.
22. In 2024, Roblox had 32 million active daily users who were aged 13 and under, which jumped from last year’s 28.7 million.
23. Meanwhile, 44.9 million users are aged 13 years old and up, with most players falling under the 17-24 year-old age range.
Roblox Users Gender Statistics
One of the more interesting conversations about the online gaming market has to be centered around gender. In the past, female gamers seemed to be fewer in number, however, that appears to be changing. Roblox has seen an almost even pairing and growth in female user numbers since 2016.
24. Male users constitute the slight majority of the Roblox population, representing 53% of the demographic.
25. Female users comprise a slightly lower portion, making up 39% of the total Roblox community.
26. Signing up for Roblox includes selecting a gender which is an optional field. As much as 8% of users have chosen to not identify with male or female genders.
Roblox Daily Active User Statistics
Daily active users represent all engagements that take place on the platform within a 24-hour window, and Roblox has seen staggering growth since 2018.
27. By March 2024, Roblox had an impressive 196 million monthly active users.
28. Europe takes the lead with the most number of dedicated daily active users, making up 26.9% of total players worldwide.
29. Following closely behind as the second region with the most daily active users is the Asia Pacific region with 23.1%.
30. The US and Canada are in third place, with combined daily users making up 22.4%.
31. Meanwhile, 27.6% of Roblox’s daily active users play from regions outside of Europe, Asia, and North America.
32. The number of daily active users on Roblox has been rising consistently since 2019, with the latest growth at 48.41% in Q3 vs. Q3 2021.
33. When it comes to their screen time, daily active users spend an average of 2.4 hours a day on Roblox.
Roblox Engagement Statistics
Roblox measures the number of hours a user spends on the platform as engagement hours. These include searches for new games, visits to its avatar store, and creating games using its free gaming engine. Back in 2006, founders David Baszucki and Erik Cassel could only have imagined this level of interaction on the platform.
A few key factors are attributed to this much engagement. The world has gone through several changes since 2006, especially when it comes to internet access. Where countries in North America and Europe have enjoyed reliable and fast fiber connectivity, fiber is only recently taking root in other parts of the world like Africa.
Mobile phones have also evolved significantly—some might remember that Apple’s first-generation iPhone was only released in 2007. When you consider that model, for all of its amazingly new functionality at the time, it pales in comparison to the processing power, RAM, and storage capacity of the phones we use today.
Data plans for mobile devices have also become far more affordable. You can also get larger data plans that make it possible to game on your phone for hours on end.
But that’s not all that’s influenced Roblox’s growth spurt since 2020. In mid-March of 2020, the world started feeling the impact of the coronavirus. For the first time in a long time, being outside was something that governments urged their countries to avoid with some instituting serious measures to cut infection rates.
Anyone caught outside could be fined and face imprisonment. While these measures forced more people to go online for real-time updates on the world, they also started gaming. Like YouTube, Facebook, Instagram, and many other online platforms, Roblox became an outlet.
What do Roblox’s usage statistics look like? Here are some pretty telling figures that show how much people love the platform:
34. As of Q1 2024, global Roblox engagement hours were at a whopping 16.7 billion, increasing by 2 billion from Q1 2023’s 14.5 billion.
35. Europeans are at the top of the leaderboard once again for most time spent in-game. They clocked in 12.048 billion Roblox engagement hours in 2024.
36. Meanwhile, the US and Canada logged 11.011 billion engagement hours.
37. Asia Pacific gamers came third with 9.998 billion Roblox engagement hours.
Roblox Revenue Statistics
Initially, Roblox was a free-to-play platform and still includes many free gaming experiences. This changed in recent years with the addition of Roblox premium, and the inclusion of commissions charged to developers for successful transactions. While these revenue streams add to its bottom line, Roblox has been wildly successful selling virtual goods.
Its currency, Robux, can be earned from its website or purchased on a one-time basis or through a subscription to Roblox Premium. To have access to Robux, you must create a user account. The more exciting part is that Robux can be exchanged into US dollars, adding a considerable amount of appeal to the platform.
Developers are also able to earn Robux and have more ways to do so. These include:
- Selling game access and enhancements to users
- Selling content and tools to other developers
- Offering engagement-based payouts
- Selling items to users via Roblox’s Avatar Marketplace
How Much Roblox Makes
Here’s a closer look at how much revenue Roblox generates:
38. As of 2024, Roblox is estimated to earn $2.29 million every day. This could come from multiple sources such as Robux sales, player subscriptions, and various in-platform purchases.
39. In Q1 2024, the company’s revenue was valued at $801.3 million, which is up by 22% year-over-year.
40. Projections say Roblox will surpass their 2023 revenue of $2.799 billion, as the estimates state their year-end earnings will reach at least $3.3 billion by the end of 2024.
41. Looking ahead, Roblox has big plans to build a $1 billion ads business through new platforms like video ads, as well as more e-commerce and tech partnerships.
Roblox Mobile Spending Statistics
Mobile usage represents the largest form of access to Roblox, so it’s no surprise that it would be where a large chunk of the platform’s revenue is generated.
42. In Q3 of 2023, the average daily user spent a total of $11.96 on in-game purchases. While the number might not seem like a lot at first glance, remember that there are over 70 million daily users on the app!
43. Compared to other players, Americans continue to spend the most on Roblox purchases and make up 56% of total global player spending.
44. Last year, more than $2.39 billion worth of in-game currency, Robux, was purchased worldwide.
Capitalizing on Roblox: A Hotspot for Developers and Creators
Fueled by consistent innovation and unwavering commitment to its developer community, Roblox has created a dynamic platform that continues to draw creators from all corners of the globe. With an organic growth strategy, the company lets its robust product drive the user base, fueling a natural expansion that never attempts to force an increase in numbers.
The secret sauce behind Roblox's success is its emphasis on constant investment in the developer community, fostering an ecosystem that’s rife with diverse experiences. As Roblox continues to streamline its operations, the company is set on boosting the economic prospects for its developers, striking a balance between increased investment and bottom-line growth.
The following statistics highlight the robust growth and potential for developers on the platform:
45. As of 2023, there are approximately 5 million creators earning through Roblox—increasing by 1 million versus the year before—reflecting the platform's popularity and profitability for creators.
46. Creators registered under the Developer Exchange program earned a grand total of $1.4 billion from the period of 2022-2023.
47. More than 3.7 billion virtual transactions happened within Roblox in 2023, making it one of the biggest virtual economies out there. According to their data, Roblox’s GDP is large enough to be compared to that of some countries!
48. Average earnings for creators and studios on the platform have been steadily increasing over the years, with some earning up to 6 times more in Q1 2024 vs. 2019.
49. As of March 2024, about 17,000 creators have made over $650 on Roblox.
Wrapping Up
Roblox has proven that online gaming isn’t reserved for larger, more competitive communities and competitions. Its strong community of developers, creators, and users shows that it is possible to create a space where many can thrive, and still be profitable. If you’re looking for an escape, be sure to check out the platform. You’re bound to find a gaming experience hidden among the 20+ million that you will enjoy.
