20 Mobile Gaming Statistics That Will Blow You Away | Mobile Gaming Industry Stats

We’ve come a long way since the days when everybody played Snake on their Nokia phone. It became hugely successful for the Finnish mobile maker, ending up on 350 million devices worldwide. Nowadays people download highly sophisticated games from the app stores, and although most are cheap to buy or often free, publishers make a considerable amount of revenue from in-app purchases. But just how big is the mobile gaming industry? We’ve collated a selection of recent mobile gaming statistics.

Mobile games still suffer some limitations compared to PC and console games, though. They tend to be smaller in scale and must work within the devices’ storage and memory limits. However, they’re substantially more sophisticated than the games of the past, with better graphics and performance than many past consoles and even arcade machines.

Many developers have taken advantage of the fact that these games are mobile and used localization technology like GPS to make their games genuinely location-based. This means that games are possible on mobile games that would be impossible on a PC or a console tethered to a TV.

What’s more, just like with eCommerce, the COVID-19 pandemic actually had a positive impact on the mobile gaming industry. Instead of using the time stuck indoors to clear out closets, many opted to accumulate virtual coins. While it might be less productive, hearing those chings as you make your way through a game definitely sparks joy.

20 Mobile Gaming Statistics That Will Blow You Away | Mobile Gaming Industry Stats:

1. Gaming Expected to be Worth More Than $100 billion by 2021

According to Newzoo’s gaming revenue predictions, it’s expected that the total gaming revenue will be worth $174 billion by 2021, with mobile gaming accounting for 52% of the revenue. The majority of this revenue will come from smartphone gaming (43%), while 9% will come from tablet gaming.

Though, the latest projections by Statista paints an even more lucrative picture. According to its numbers, the mobile gaming content market will exceed $121 billion by 2022. 

Source: newzoo.com

2. Tencent Is the Leading iPhone Gaming App Publisher

For a couple of years, Tencent, a Chinese multinational tech conglomerate, has grown its gaming empire. As of 2021, it’s the biggest iPhone gaming app publisher across the globe in terms of revenue and the third biggest in terms of downloads. 

3. Moon Active Is the Leading Gaming Publisher in the Google Play Store

Moon Active, the creators of the popular casino game Coin Master, was the top gaming app publisher on Google Play worldwide in April 2021. According to Statista, in April 2021, the publisher generated about $61 million in app revenues, making it one of the most profitable gaming app publishers on Android devices by far. 

4. The Number of Mobile Gamers Increased by 46% in Q1 2020

GameAnalytics, a mobile game analytics tool provider, revealed that the COVID-19 pandemic had a significant impact on mobile gaming habits. According to their data, the number of mobile gamers skyrocketed from 1.2 billion people to 1.75 billion per month during the first quarter of 2020. This works out to an increase of almost 50%

5. More Than $19 Billion Spent on Mobile Games in Q2 2020

As expected, the huge spike in mobile gamers in Q1 2020 also had a positive effect on consumer spent. According to App Annie, in the second quarter of 2020, consumers spent more than $19 billion on mobile games alone. This was the biggest quarter yet!

6. 100 Million Downloads on iOS in Just 138 Days

Apptopia estimates that Fortnite surpassed the 100 million download mark in just 138 days. However, the quickest game to reach 100 million iOS downloads was Super Mario Run which reached that milestone in a mere 68 days. 

Four years after Fortnite was launched, it’s still going strong, boasting 350 million registered users in 2021. In fact, according to a study completed by Sell Cell in 2020, according to 31% of parents, Fortnite is the mobile game on which their kids spend the most money. 

7. Roblox the Top Grossing iPhone App

As of March 2021, Roblox was the top grossing iPhone mobile gaming app in the United States. According to data gathered by Statista, it earns more than $3 million daily. Candy Crush Saga is in second place (earning $2,026,652 daily) and Coin Master in third spot (earning $1,095,882 daily). 

8. Garena Free Fire and Among Us the Top Mobile Games by Downloads

While Roblox, Candy Crush Saga and Coin Master are the top three grossing iPhone mobile gaming apps, when using downloads as the determining factor the picture looks a lot different. App Annie listed Garena Free Fire as the top mobile game across the globe in 2020 by downloads. It was also the most downloaded mobile game worldwide in 2019. 

It’s an online-only battle royale game that’s played from a third-person perspective that was first released toward the end of 2017. Following its success, an enhanced version, Free Fire Max, was released in June 2021. 

Though, Sensor Towers listed Garena Free Fire in second spot and, instead, named Among Us as 2020’s top mobile game with more than 280 million downloads.  

9. 25% of iOS App Downloads Are Mobile Games

According to SocialPeta, in 2020, a quarter of all iOS app downloads was mobile games. The picture looks more or less the same for Android app downloads, with just over 20% of all Android app downloads being mobile games. 

10. Casual Games Is the Most Popular Genre

In 2021, the casual game genre is by far the most popular genre downloaded with 78% of the games downloaded falling into this category. Core games make up for 20% of downloads, while  half surprisingly casino games account for only 2% of downloads. 

Casual games include simple games like match-3 games, bubble shooters, hidden object games, word games, and puzzle games. Considering that the gameplay of casual games is easy to understand and very addictive, it’s easy to understand why this genre is being downloaded the most. As App Annie explains, this genre plays a significant part in turning “non-gamers” into gamers. 

11. Gamers Spend More Time Playing Core Games 

While casual games like Among Us, Roblox, and My Talking Tom Friends are downloaded the most, App Annie’s State of Mobile 2021 report found that the most time was spent on playing core games (55%). This genre includes role-playing games (RPGs) and adventure games and, unlike casual games, typically draw more male players. 

12. Core Gamers Generate 66% of Consumer Spend

The same report released by App Annie also revealed that while casual games get downloaded more often, they aren’t generating the most consumer spend. Instead, 66% of consumer spend in 2020 was generated by core gamers. Casual games only accounted for 23% of consumer spend, while casino games generated 11%. 

13. Female-oriented Games Offer Great Potential

A study completed by Newzoo, a gaming intelligence provider, and Google Play revealed that female gamers and gender minorities are a lot more involved than what many game developers believe. Their study revealed a few interesting findings that include:

  • 49% of mobile gamers are women
  • 65% of women aged 10 - 65 in the United States play mobile games
  • 43% of women (compared to only 38% of men) play 5+ times per week

Yet, women are still underrepresented and there are signs of gender bias as illustrated by these stats:

  • 60% of women who play mobile games feel that less than a third of mobile games are created for women
  • A quarter of men who play mobile games will spend more time playing mobile games if they knew they were competing against only men
  • Only 27.8% of the gaming industry is female, transgender, or another gender identity
  • 57% of men self-identify as gamers compared to only 29% of women
  • 70% of men feel good after paying for a new game compared to only 58% of women
  • Of the top 100 grossing games on Google Play, 44% more of the app icons feature male characters

Taking into account that female gamers account for almost half of the mobile gamer population and that female-oriented games like Travel Frog and Animal Crossing: New Horizons have quickly gained in popularity, the statistics suggest that female-oriented games can offer great potential. 

14. Events Is the Top Gameplay Feature In Western Markets

In 2020, events proved to be the top gameplay feature for app store monetization in western markets. According to App Annie Intelligence, events accounted for more than $50 billion in consumer spend worldwide. Customization drove the second highest average revenue per user (just over $47 billion), followed by leaderboards (almost $48 billion).  

According to ironSource, these types of social features will continue to increase. As the market is becoming more saturated, developers will need to rely on features such as activity feeds and in-game chats to keep users for longer.

Source: medium.com

Source : https://medium.com/googleplaydev/the-impact-of-lockdown-on-mobile-gamers-behaviors-dffb05f07c4e

Other social features that proved to be more popular during the pandemic specifically, according to an article written by Kristina Narusk, are:

  • Customizing game characters (39%)
  • Using a social media login (38%)
  • Connecting in real time in the game with other players (39%)

15. In-game Ads Key for Game Monetization

SocialPeta predicts that game monetization by means of in-game ads will be a trend among mobile game developers in 2021. According to them, numerous statistics show that free mobile games with in-game ads will fare better than paid mobile games. This means that by creating free mobile games with in-game ads, mobile game developers will be able to attract more gamers. A gaming trends survey completed by ironSource in 2020 echoes this and suggests that developers will have to optimize their ads with regards to placement as well as creativity. 

16. Children’s Mobile Game Spending Can Be As Much as    $100 a Month

In 2020, Sell Cell completed a study that looked at the spending habits of younger US gamers. The results revealed that almost half of parents don’t let their kids make any in-app purchases without their permission. What’s more, more than 40% of these parents limit the in-app purchases that their kids make to only $10 a month. Though, 23% of parents allowed their kids to spend as much as $100 per month on mobile gaming. 

17. Cost to Acquire a Player Decreases

According to the 2020 Mobile Gaming Apps Report released by Liftoff, the cost to acquire a player decreased by as much as 66% in 2020 to an all-time low of merely $1.47. On the other hand, the cost to activate a player increased by almost 25%. 

18. The Most Loyal Gamers Come From North America

Data collected by AppsFlyer reveals that user retention is the highest in North America. While the global user retention percentage for gaming apps on Day 30 is only 3.1%, in North America it’s slightly higher at 3.9%. What’s more, the retention rates on Day 1 and Day 3 are on average 3.6% higher than other regions. 

19. More Than a Third of Gamers in the US Are in the 25-34 Age Group

According to data gathered by Statista, 35.4% of gamers in the US are in their late 20s and early 30s. It’s followed by the 18-24 age group (24.9%) and the 35-44 age group (23%). No real surprises, but only 3.8% of gamers in the US are older than 55. 

20. The Number of Mobile Game Advertisers Increased by 7.8%

The 2020 White Paper on Media Buying in the Global Mobile Market has revealed that on average the number of mobile game advertisers increased by 7.8% in 2020 compared to 2019. Like with many of the other gaming stats, the COVID-19 pandemic was the main driving force behind this increase as around the world more time was spent at home. The majority of these advertisers were on Android.

Frequently Asked Questions

How many people played mobile games in 2020?

Statistics forecast the global mobile games market will generate $189 billion in revenue by 2021, up from $179 billion in 2020. In 2021, the number of worldwide players will reach 2.8 billion, up from 2.7 billion in 2020.

Are mobile games still profitable 2020?

Mobile games are still extremely profitable and a money-making market for potential revenue. The mobile games market should grow to more than $44 billion by 2020-2024. In 2021, the number of worldwide players will reach 2.8 billion, up from 2.7 billion in 2020.

Do mobile games make money?

Mobile games make plenty of money. In 2020, Honor of Kings was the top grossing F2P title worldwide with more than $2.45 billion grossed worldwide. Peacekeeper Elite was the second most popular game grossing $2.32 billion worldwide.

What is the most profitable game in 2020?

The most popular and profitable game in 2020 was Honor of Kings. In 2020, Honor of Kings was the top grossing F2P title worldwide with more than $2.45 billion grossed worldwide. Other popular games included PUBG 2018, Minecraft, Apex Legends, and Fortnite Battle Royale.

Which is the No 1 game in the world?

As of March 2021, Roblox was the top grossing iPhone mobile gaming app in the United States. According to data gathered by Statista, it earns more than $3 million daily. Candy Crush Saga is in second place (earning $2,026,652 daily) and Coin Master in third spot (earning $1,095,882 daily).

Over 30.000 marketing professionals rely on us for their news. Shouldn’t you?

Subscribe to the world’s #1 influencer marketing newsletter, delivered bi-weekly on a Thursday.