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Briefing Macro vs Micro Influencers
Influencer Marketing

Briefing Macro vs Micro Influencers: What Actually Changes?

If you're still using the same brief template for a creator with 8 million followers and...

Creative Freedom vs Brand Guardrails: Finding the Sweet Spot
Influencer Marketing

Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...

How much freedom should influencers really have—and where should brands draw the line...

How Payless Rebranded as a Luxury Brand to Prove the Impact of Brand Image on Consumer Behavior
Digital Marketing

How Payless Rebranded as a Luxury Brand to Prove the Impact of...

In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...

SMBs Turn to AI to Supercharge Social Media Marketing and Content Creation
Social Media

SMBs Turn to AI to Supercharge Social Media Marketing and...

In its 2025 State of Small Business Survey, Verizon Business uncovered a significant...

Hailey Bieber’s Rhode Skincare to Launch at Sephora Stores
Influencer Marketing

Hailey Bieber’s Rhode Skincare to Launch at Sephora Stores...

Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...

Social Commerce Fashion Trends
eCommerce • Social Media

Fashion Marketing Trends for 2025: What Snapchat Data Reveals...

The apparel industry is undergoing a significant transformation—not just in what people...

Instagram Embraces 3:4 Aspect Ratio to Improve Photo Sharing Experience
Social Media

Instagram Embraces 3:4 Aspect Ratio to Improve Photo Sharing...

Instagram has introduced native support for the 3:4 aspect ratio in photos, providing a...

YouTube Launches Side-by-Side Ads to Boost Livestream Monetization
Social Media

YouTube Launches Side-by-Side Ads to Boost Livestream...

YouTube is ramping up its efforts to make livestreaming more lucrative for creators...

Google Lens Comes to YouTube Shorts
Social Media

Google Lens Comes to YouTube Shorts [Pause, Tap, Search]

YouTube is introducing a powerful new feature to its Shorts platform: the integration of...

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