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How Lidl Went Viral with 1.7 Million AI-Generated Products
Social Media

How Lidl Went Viral with 1.7 Million AI-Generated Products

The grocery chain handed over the brand to the people, and the internet turned shopping...

Ownership vs License - The IP Framework Every Influencer Campaign Needs
Influencer Marketing

Ownership vs License – The IP Framework Every Influencer...

Are you unknowingly locking your brand into “forever” usage of influencer content...

The Influencer Payment Framework Every Brand Needs in 2025
Influencer Marketing

Payment Terms, Milestones – The New Standard for...

Are your Net-30 terms really Net-90 in disguise? Have you ever delivered on a campaign...

Why Gaming Ads Are Overconcentrated - Gaming's Ad Spend Dilemma
Digital Marketing • Social Media

Why Gaming Ads Are Overconcentrated – Gaming’s Ad...

A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...

Termination & Non-Compete Clauses Creators Accept
Influencer Marketing

Termination & Non-Compete Clauses That Make or Break...

Influencer partnerships are only as strong as the contracts that underpin them. Are your...

Safeguard Your Brand Campaigns with Morals & Force Majeure Clauses
Influencer Marketing

Safeguard Your Brand Campaigns with Morals & Force Majeure...

Every day, brands entrust their image to creators whose every post can amplify, or...

Pinterest’s 2025 Midyear Playbook Is Out
Social Media

Pinterest’s 2025 Midyear Playbook Is Out – Insights for...

Pinterest’s 2025 Midyear Trends Report isn’t just a peek at what’s...

Influencer Usage-Rights Clause Library: 9 Copy-Paste Options for Marketers
Influencer Marketing

Influencer Usage-Rights Clause Library: 9 Copy-Paste Options for...

Are you confident that every piece of influencer-generated content your team commissions...

Google Sheets Content Calendar with Version Control
Influencer Marketing

Google Sheets Content Calendar with Approvals & Version...

With agencies juggling multiple clients and in-house teams racing to align product...

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