Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...
Tomorrowland Goes Digital: TikTok’s Year-Long Festival...
This year-long TikTok-Tomorrowland partnership delivers nonstop livestreams...
TikTok Shop Lays Off Staff After Missed 2024 Targets
Despite tripling U.S. Black Friday sales, TikTok’s Shop division failed to hit 2024...
TikTok’s Bulletin Boards Bring Broadcast Messaging to Creator...
TikTok’s new Bulletin Boards let select creators and brands send one-to-many...
Real-Time Auctions Arrive on TikTok Shop via Countdown Bidding
Countdown Bidding’s seamless live-stream interface, clear “auction only” labeling...
Why Instagram and TikTok Are Bringing Short-Form Video to Your TV
Streaming ad spend’s surge into CTV has prompted social giants to rethink how vertical...
TikTok Shuts Down #SkinnyTok but Unhealthy Diet Trends Persist
Even with the #SkinnyTok hashtag blocked and searches rerouted to eating-disorder...
What TikTok Community Fest Reveals About the Future of Instant...
With 8 million LIVE shopping hours and a 120 % YoY sales bump in the U.S., the fest...