Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
Publicis Groupe Taps Captiv8 to Power AI-Driven Social Commerce
Publicis Groupe has made a significant move in the influencer marketing space with the...
Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...
How much freedom should influencers really have—and where should brands draw the line...
How Payless Rebranded as a Luxury Brand to Prove the Impact of...
In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...
SMBs Turn to AI to Supercharge Social Media Marketing and...
In its 2025 State of Small Business Survey, Verizon Business uncovered a significant...
Hailey Bieber’s Rhode Skincare to Launch at Sephora Stores...
Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...
Fashion Marketing Trends for 2025: What Snapchat Data Reveals...
The apparel industry is undergoing a significant transformation—not just in what people...
Instagram Embraces 3:4 Aspect Ratio to Improve Photo Sharing...
Instagram has introduced native support for the 3:4 aspect ratio in photos, providing a...