Billo’s pitch is blunt: stop treating creator ads like a slot machine. In most teams...
eCommerce
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Inside the Real Impact of AI in E-commerce (Examples)
AI has quickly moved from a nice-to-have experiment to a core driver of competitive...
Telegram and Discord Playbook for Modern Brand Communities
Brands are rethinking community strategy in 2025. Organic reach is shrinking across major...
Ad Transparency Centers & Libraries for Compliance Audits
What happens when the ad a brand thinks it ran doesn’t match the one shown in a...
MODI – The World’s First Museum of Digital Influence
Influencer Marketing Hub Announces Exclusive Collaboration with the Museum of Digital...
Instagram Reels vs Stories
When should a brand post a Reel and when is a Story the smarter move? It’s a question...
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Instagram Launches “Rings” to Celebrate Creative Courage
The new award honors creators who shift culture through originality and risk-taking...
YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
ChatGPT’s New Instant Checkout Redefines E-Commerce
Seamless in-chat shopping drives record engagement for Shopify and Etsy merchants while...
Creator-Led Storefronts & “Affiliate-Plus” Models
What happens when affiliate links stop being just clickable breadcrumbs and start...
31 Days of TikTok-Tober Makes Halloween a Platform-Wide Event
A daily content calendar extends spooky season into a full month of themed...
Pinterest Pushes Visual Shopping With Top of Search Ads
The new format ensures brands appear in the most influential moments of product...
Full Funnel Creator Strategy: Turning Viewers into Buyers
Every creator eventually faces the same questions: How do I turn casual viewers into...
Sephora Bets on Creator Commerce With New Affiliate Storefront
The launch signals Sephora’s intent to expand its digital and social commerce...
Condé Nast to Launch Vette, a Creator-Led Commerce Platform in...
Aims to compete with LTK and ShopMy by offering creators their own e-commerce...