Partnership programs have a weird problem: they’re one of the few growth channels where...
eCommerce
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Inside the Real Impact of AI in E-commerce (Examples)
AI has quickly moved from a nice-to-have experiment to a core driver of competitive...
Telegram and Discord Playbook for Modern Brand Communities
Brands are rethinking community strategy in 2025. Organic reach is shrinking across major...
Ad Transparency Centers & Libraries for Compliance Audits
What happens when the ad a brand thinks it ran doesn’t match the one shown in a...
Intelligent Influence: Data, AI, and the New Era of Creator-Led...
Influencer marketing has entered its most mature phase yet. Over the past year, economic...
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YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
TikTok Adds “Shop Ads” Partners to Boost Seller Performance
TikTok is expanding its Marketing Partners Program with a new Shop Ads category, marking...
ChatGPT’s New Instant Checkout Redefines E-Commerce
Seamless in-chat shopping drives record engagement for Shopify and Etsy merchants while...
Creator-Led Storefronts & “Affiliate-Plus” Models
What happens when affiliate links stop being just clickable breadcrumbs and start...
31 Days of TikTok-Tober Makes Halloween a Platform-Wide Event
A daily content calendar extends spooky season into a full month of themed...
Pinterest Pushes Visual Shopping With Top of Search Ads
The new format ensures brands appear in the most influential moments of product...
Full Funnel Creator Strategy: Turning Viewers into Buyers
Every creator eventually faces the same questions: How do I turn casual viewers into...
Sephora Bets on Creator Commerce With New Affiliate Storefront
The launch signals Sephora’s intent to expand its digital and social commerce...
Condé Nast to Launch Vette, a Creator-Led Commerce Platform in...
Aims to compete with LTK and ShopMy by offering creators their own e-commerce...