How do you compare a creator quoting $60,000 for a single TikTok to one offering a $100...
Influencer Marketing
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Trump’s White House TikTok Debut Raises Questions About...
Launching the official account suggests the ban deadline may keep moving. On Tuesday...
ATP Bets on TikTok to Bring Tennis Closer to Young Fans
Partnership launches a Tennis Creator Network and boosts player presence to spark...
6 Game-Changing Twitch Influencer Marketing Campaigns That Got...
When MARVEL SNAP prepared to launch its PC version, it didn’t just plan another game...
Winning Back Engagement in the Era of Influencer Fatigue
After a couple of decades of massive growth, the influencer marketing industry is...
10 Essential Tips for Negotiating with Influencers Successfully
Finding potential influencers to work with continues to be the biggest challenge for...
More Articles
Hybrid Commission Models: CPA + Fixed Fee Structures
When influencers oscillate between feast‑or‑famine payouts and flat‑rate retainers...
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...
How to Leverage Micro-Influencers in Emerging Markets for...
The Unstoppable Rise of Micro-Influencers in Emerging Economies Consumer electronics...
Brandtech: Chorus Translates AI Recommendations into Creator...
Insights into LLM preferences inform which influencers and content will sway AI-powered...
Whitelisting vs Full Buyout: Decision Framework
In today’s creator economy, marketers face two pivotal questions: Should you boost...
Fulfillment-Partner Playbook: Outsource Gifting Ops
How can brands scale global gifting programs without drowning in warehouse logistics...
Co-Designed Capsule Collections: IP & Revenue Splits
As creators move from brand endorsers to brand builders, capsule collections are becoming...
Inside Lowe’s Creator Network: From Mr. Beast to 17K...
With over 17,000 creators already enrolled—including MrBeast’s curated...