How do you promote products to digital-native teens without breaking the law or their...
Influencer Marketing
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Creator-Led Storefronts & “Affiliate-Plus” Models
What happens when affiliate links stop being just clickable breadcrumbs and start...
Maybelline Taps Miley Cyrus for a New Era of Beauty Campaigns
Cyrus reimagines the brand’s iconic jingle while fronting flagship product...
Sephora’s Biggest Launch Yet: Rhode Hits $15M in a Day
Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...
X (Twitter) Ads Revenue Sharing: Eligibility & Payout Math
Can creators really earn meaningful income from X’s ad revenue sharing, or is it more...
Airbnb Expands Into Influencer Affiliates With French Pilot...
A new Growth & Influencer Marketing Operations Manager role will oversee partnerships...
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Every December, TikTok feeds start filling with screenshots and reaction videos showing...
TikTok Coin Recharge Hacks: Max Value, Lower Spend
Why are so many TikTok users talking about cheaper ways to recharge their coins? Tiktok...
Johnnie Walker Reimagines Scotch Marketing Through Music
A strategic tie-up aligns her album launch with the brand’s push to stay culturally...
Publicis Expands Influential Into Australia
The rollout reflects growing demand for end-to-end influencer marketing...
Top Reddit Agencies for Crypto, Fintech, and Web3 Brands
How do you break into a platform where skepticism toward marketing is the default...
Superdigital Acquisition Reinforces Social-First as Consumer...
By absorbing the boutique agency, Song deepens its integration of creators, content, and...
Creators Power the Full Holiday Purchase Funnel (Study Confirms)
From discovery to conversion, creator content is influencing in-store browsing, online...