Why do some creators scale to six figures while others stall despite similar audience...
Influencer Marketing
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Instagram Reels Monetization After “Bonuses”
The question hanging over every marketer right now is simple: What happens to Instagram...
YouTube Shopping Affiliate: Commission Playbook
Is YouTube about to become the new home of affiliate-driven commerce? In our analysis...
Condé Nast to Launch Vette, a Creator-Led Commerce Platform in...
Aims to compete with LTK and ShopMy by offering creators their own e-commerce...
Types of Influencer Marketing Campaigns
Influencer marketing has matured from experimental partnerships into a structured channel...
Sports Fans Trust Meta More Than Any Other Platform for...
Meta’s report shows 60% of fans rely on its apps over rivals like YouTube and TikTok...
More Articles
5 Reddit Influencer Marketing Agencies That Get It Right
On Reddit, influence is earned in comment threads, not shot in 4K. That shifts the agency...
AI-Powered Ads Take Center Stage in Meta’s Holiday Playbook
Meta doubles down on video and influencer-led ads to boost product discovery and...
HI-CHEW Expands Fortnite Presence Through Influencer Partnerships
By leveraging influencers as judges and amplifiers, the campaign bridges gaming fandom...
Influencer Scorecards for Modern Campaigns: From Brand Fit to...
How do you compare a creator quoting $60,000 for a single TikTok to one offering a $100...
Trump’s White House TikTok Debut Raises Questions About...
Launching the official account suggests the ban deadline may keep moving. On Tuesday...
ATP Bets on TikTok to Bring Tennis Closer to Young Fans
Partnership launches a Tennis Creator Network and boosts player presence to spark...
6 Game-Changing Twitch Influencer Marketing Campaigns That Got...
When MARVEL SNAP prepared to launch its PC version, it didn’t just plan another game...
Winning Back Engagement in the Era of Influencer Fatigue
After a couple of decades of massive growth, the influencer marketing industry is...
10 Essential Tips for Negotiating with Influencers Successfully
Finding potential influencers to work with continues to be the biggest challenge for...