Paid media Archives

Influencer Marketing

Shopify’s RenAIssance: The Winter ’26 Edition Brings AI to...

Shopify rolls out 150+ updates that move AI from experimental features to foundational...

Influencer Marketing • Social Media

Instagram remains one of the most influential advertising channels heading into 2026...

Influencer Marketing Platforms

Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...

Influencer Marketing

When brands complain about influencer platforms, they rarely say, “I need more...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

Digital Marketing

Global brands face a pressing question: How do you ensure your website is discoverable in...

AI Marketing • Digital Marketing

What happens when your buyers stop clicking links and start trusting ChatGPT, Gemini, or...

Digital Marketing

Why are so many marketers talking about Reddit while their agencies still struggle to...

Digital Marketing

Reddit is no longer the scrappy outlier in the social mix—it’s a complex ecosystem...

Digital Marketing

How do you break into a platform where skepticism toward marketing is the default...

Digital Marketing

Why are technical buyers—engineers, analysts, founders—ditching polished LinkedIn...

Social Media

Meta doubles down on video and influencer-led ads to boost product discovery and...

eCommerce • Social Media

The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...

Influencer Marketing

In 2026, nearly 64% of brands plan to work with influencers, whether it's to reach new...