Why do some TikTok Shop listings stop at 1% conversion, while others hit 8–10%+ during...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Live Shopping Formats that Actually Convert
What makes one live shopping show pull in five-figure sales while another flatlines after...
Instagram Reels vs Stories
When should a brand post a Reel and when is a Story the smarter move? It’s a question...
Instagram Broadcast Channels + Reminders: Drive Attendance...
In 2025, Instagram’s creator strategy revolves around one powerful question: How do you...
Google Analytics Adds Meta and TikTok Cost Data Imports
Advertisers can now sync ad spend from Meta and TikTok directly into Google Analytics for...
Meta Shares Tips on Using Instagram Notes to Build Connection...
The company highlights new ways creators can use Notes for real-time expression...
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Meta’s AI Translation for Reels Goes Global With New Languages
English, Spanish, Hindi, and Portuguese translations make cross-border discovery easier...
Black Friday & Cyber Monday Dates
When exactly should brands fire up their holiday campaigns in 2025—and how much time...
Instagram Launches “Rings” to Celebrate Creative Courage
The new award honors creators who shift culture through originality and risk-taking...
Q4 Attribution Under Pressure: UTMs, Promo Codes, LTK/Shopify...
How do you prove which creator actually drove your BF/CM sales when every click, cookie...
UGC Ads Shotlist for Peak Season: 10 Holiday Creatives That...
How do you stand out when every brand floods the feed with glossy ads and countdown...
Pinterest Holiday Path to Purchase: Trends & Shoppable Pins...
Holiday shopping doesn’t start on Black Friday in stores anymore; it starts on...
Meta Upgrades Facebook Reels With Smart Recommendations and...
AI-driven topic suggestions and visible friend likes make Facebook’s video feed more...
TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
New creative and measurement tools give brands more flexibility, visibility, and proof of...
Snapchat Turns Chat Into a Brand Channel at Advertising Week NY...
At Advertising Week New York 2025, Snapchat took a bold stance on the future of social...