Gamified targets aim to increase creator earnings and deepen audience...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...
Data confirms immersive formats drive stronger attention, engagement, and full-funnel...
Skylight Bets on Human Curation to Counter TikTok’s Algorithm
By letting users build their own feeds, Skylight challenges the dominance of automated...
More Articles
TikTok Canada Shutdown Threatens Homegrown Creators’ Global...
Without local support, Canadian musicians and creators fear losing visibility against...
New Platform Targets UGC Demand in Social Media Marketing
Content Depot is designed to help brands cut costs and production delays while staying...
Superdigital Acquisition Reinforces Social-First as Consumer...
By absorbing the boutique agency, Song deepens its integration of creators, content, and...
EU Becomes TikTok’s Growth Engine, Despite U.S. Uncertainty
Europe and Latin America doubled TikTok’s revenue since 2022, underscoring its...
TikTok AI Shift Puts UK Content Moderation Staff at Risk
Hundreds of jobs hang in the balance as AI tools replace human...
TikTok Debuts Exclusive Laufey LIVE Concert Experience
The platform combines livestreaming, fan hubs, and commerce to celebrate jazz’s modern...
TikTok Shop Joins Global Fight Against Counterfeits Through INTA...
The collaboration adds consumer education and IP enforcement to strengthen trust in...
AI-Powered Ads Take Center Stage in Meta’s Holiday Playbook
Meta doubles down on video and influencer-led ads to boost product discovery and...
TikTok Employees Flag Teen Safety Risks in Court Video
Newly unsealed clips reveal internal concerns that contradict TikTok’s public safety...