What’s the first thing people notice when they scroll past your caption? Increasingly...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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YouTube “Test & Compare” Thumbnails: Native A/B for CTR...
What makes one YouTube thumbnail irresistible while another gets ignored? For years...
TikTok Smart+ Orchestration: Unite Organic Posts with Paid
Advertisers today face a dilemma: How do you turn the TikToks that resonate organically...
TikTok Turns Trip Planning Into Bookings With New Travel Ads
Highlights how TikTok is pushing from discovery into measurable conversions for the...
Pinterest Publishes Four-Step Framework to Optimize Pin Listings
A structured process designed to help advertisers align campaigns with user...
Meta Adds Custom Badges and Challenges for Creator Communities
New tools aim to personalize recognition and encourage deeper fan interaction on...
More Articles
TikTok Ad Types: The Complete Media Planner for 2026
Two questions set the agenda for 2025: When the For You page looks increasingly...
NFL and YouTube Break Streaming Record With Brazil Opener
Over 230 countries tuned in as the game marked YouTube’s global debut as an exclusive...
Hype Becomes YouTube’s New Discovery Engine for Emerging Voices
Fans can amplify videos from channels under 500K subs, reshaping visibility and...
Best TikTok Audit Tools: Shortlist Smarter, Brief Better, Prove...
TikTok isn’t just vibes anymore—it’s a performance channel where search, shopping...
TikTok Community Management: How Brands Build Loyalty Beyond...
What separates a TikTok account with a million followers from one with a thriving...
How to Use Tiktok Search Ads Effectively
Marketers have long known TikTok for sparking trends, but here’s what’s shifting:...
Snapchat Launches “Imagine”: Its First Open Prompt AI Lens
By allowing prompts, Snap hands its users more control in shaping personalized...
TikTok Hits 200M Users Milestone in Europe Amid U.S. Pressure
Growth in Europe underscores the platform’s resilience as U.S. divestment debates...
Create Tiktok Effects Tips and Tricks
TikTok’s fastest-rising creators aren’t just filming dances or voiceovers anymore —...